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Senior Consultant

Employer
Publicis Media
Location
Wood Lane, London
Salary
Competitive
Closing date
12 Nov 2023

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Discipline
Advertising
Specialism
CRM, Data & Analysis, Research & Insight, Digital
Sector
B2C
Business Type
Agency
Seniority
Director / Head / VP
Contract Type
Permanent
Hours
Full-Time

Job Details

We currently are looking for an experienced econometrician (Associate Director level) who is looking to embrace other techniques and develop your consultancy skills.

The most important skill is adaptability. You will be able to think quantitatively and not be wedded to conventional econometrics as being the only way forward. We are a medium sized team and there is an opportunity to set the direction.

You will get involved in exciting and intellectually stimulating projects. Perhaps most importantly, you will grow from being an econometrics specialist to a quantitative marketing consultant.

Some of the responsibilities of this role are to:
  • Understand clients’ marketing issues. Synthesize the problem. Develop and deliver the solution.
  • Conduct econometric projects. This however represents a small and declining fraction of our business.
  • Interpret output from third party suppliers of econometrics. The ability to translate models from other suppliers and build on their work to create client solutions. This represents a growing part of our business.
  • Learn and understand how all of our tools work and how to implement them to solve clients’ marketing problems
  • Contribute to the develop of new tools and techniques and enhance existing ones.
  • Spot opportunities to commercialise Data Science - i.e., help sell solutions and generate healthy levels of income.
  • Develop junior members of the team.

Qualifications

To be Successful in this role you will need:
  • Be highly numerate and analytical
  • Have strong problem-solving skills
  • Be inquisitive beyond the project brief
  • Be highly diligent and be able to conduct analysis with a high degree of accuracy.
  • Have a proven ability to convert analysis into real world actionable solutions
  • Understand marketing strategy and business issues across clients.
  • Have experience conducting econometric modelling - ideally in the field of marketing
  • Show a good understanding of MMM model output implications on media planning
  • Have experience using modelling platforms (e.g. EViews, MassTer, Stata etc.)
  • Have excellent knowledge of the Microsoft suite (Teams, Excel, Powerpoint),
  • Experience of other analytics techniques is desirable but not essential
  • Knowledge of a programming language (such as R/Python) is desirable but not essential

Additional Information

If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.

#LI-Hybrid

Company

Harnessing the power of the modern media landscape to drive one-to-one consumer engagement at scale, Publicis Media creates value for clients through global media agency brands and scaled capabilities across investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content.

PUBLICIS GROUPE UK

Publicis Groupe UK is a marketing and digital transformation business made up of 5,000 talented and versatile people with expertise in media, creative, influence, technology and data, working across 21 agencies.

Publicis Groupe UK creative agencies include Saatchi & Saatchi, BBH, Digitas, Leo Burnett and Publicis•Poke. Also, within the stable are PR agencies MSL and Kekst CNC and sustainability consultancy, Salterbaxter. Publicis Media is home to Zenith, Starcom and Spark Foundry as well as specialist practices PMX, Performics, Publicis Sport & Entertainment and Publicis Content, providing expertise across media strategy, investment, data and technology.

Langland, Saatchi & Saatchi Wellness and Digitas Health serve clients across health and wellness, science and medicine. They combine expertise across advertising and branding, clinical trial experience, data and analytics, technology, medical strategy and education and public relations and policy.

At the core of Publicis Groupe’s data and technology offering sits Epsilon which provides personalisation at scale through CORE-ID, its proprietary data tech platform.

Publicis Sapient is the business transformation arm of Publicis Groupe, marrying technology, data sciences and business consulting with engineering and creativity, it helps clients transform digitally.

Publicis Groupe UK clients include BT, McDonald’s, ASDA, Tesco, L’Oreal, P&G, Kellogg’s, VW UK, Reckitts Benckiser, Samsung and Disney among others, encompassing six of the UK’s top 10 advertisers.

Annette King is CEO of Publicis Groupe UK. Employees share a common purpose, consistent ways of working and a financial structure that encourages collaboration.

In 2015 Publicis Groupe introduced the Power of One. Simplifying the traditional agency structure, the model removes silos between agencies and disciplines to put clients’ needs at the heart of the structure.

Publicis Groupe UK has offices in Chancery Lane, Television Centre in White City, Baker Street, Turnmills in Farringdon, Windsor, Teddington and Dublin, and people based in Edinburgh. Publicis Groupe has a presence in more than 100 countries and employs nearly 84,000 people worldwide.

As part of our dedication to create an inclusive and diverse workforce, Publicis Groupe UK is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion. We are committed to providing reasonable adjustments for candidates with disabilities in our application process.

If you need assistance or adjustment due to a disability, please contact us.

 

 

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