Account Director - B2B Tech / PR
- Employer
- Octopus Group
- Location
- London
- Salary
- Competitive
- Closing date
- 4 Nov 2023
View more
- Discipline
- Advertising
- Specialism
- Account Management, Planning & Strategy, Project Management, Sales & Business Development, Digital
- Sector
- B2C
- Business Type
- Agency
- Seniority
- Director / Head / VP
- Contract Type
- Permanent
- Hours
- Full-Time
You need to sign in or create an account to save a job.
Job Details
We're looking for an Account Director to join our award winning PR team and take on a great portfolio of B2B accounts covering HR tech and data (with a focus across financial crime and sustainability). You'll be responsible for setting client strategy, driving exceptional results and inspiring your team of two (account manager and account executive). As a fully integrated agency, you'll also have the opportunity to work with multiple teams across Octopus Group and be responsible for generating award-winning campaigns for your clients.
Some of your key responsibilities will include:
Qualifications
Additional Information
#LI-Hybrid
Some of your key responsibilities will include:
- Develop effective creative PR strategies and plans to achieve client goals and implement these effectively with your team
- Manage a two-person account team, taking overall responsibility for account success, developing strategy alongside the senior team, while ensuring that programmes and objectives are met
- Own client planning, monitoring, and reporting across portfolio and ensure team performance is consistently optimised to achieve the desired results
- Become well versed in client offerings and industries in order to confidently consult and advice clients to achieve success
- Maintain knowledge of trends and news in the B2B and technology space on a regular basis and provide information to the team during meetings
- Building strong relationships with clients and identify opportunities to maximise exposure for their brand
- Build and maintain strong media relationships with strategically important journalists and be responsible for generating and delivering stand out and national media coverage
- Create creative and effective PR, social and integrated campaigns to achieve client goals
- Confidently create angles for features, events, opinions and surveys on behalf of clients, including media liaison and editorial pitching
- Ensure all projects run to deadline and budget through confident planning and resource management
- Manage and oversee high-9uality measurement, evaluation and reporting of results to clients
- Take on team line management and be responsible for guiding and supporting team development
- Support commercial management of a portfolio with senior team, including revenue targets, and managing team resources
- Support new business opportunities, including pitches
- Develop and drive client growth plans in partnership with client directors
Qualifications
- Experience in a PR focused role with some experience working across B2B brands, ideally within an agency environment
- Excellent written communication
- Proven experience in running B2B PR campaigns and projects
- Understanding of multiple PR strategies beyond media coverage
- Strategic mindset - with focus on outcomes over output
- A clear interest in B2B technology and a proven ability to understand, simplify and communicate complex ideas
- Professional approach to client relationship management and confidence in liaising with key stakeholders
Additional Information
#LI-Hybrid
Company
We are built on the understanding that brands thrive when awareness and sales work together. Our guiding Brand to Sales™ philosophy, which is about helping our clients link brand reputation to commercial sales success, quickly brings together multiple expert-led disciplines to get B2B CMOs achieving their goals; building pipeline and brand at once.
You need to sign in or create an account to save a job.
Get job alerts
Create a job alert and receive personalised job recommendations straight to your inbox.
Create alert