Strategy is central to how we operate, working in close partnership with Creative and Account Management. Strategists are our quarterbacks, our red thread and our glue.

Our CSO, Alison Hoad is one of Londons most experienced CSO’s - having led strategy at BBH, Y&R and Weiden & Kennedy. We are on a mission to raise our profile and make sure we’re creating a Strategy team at Publicis•Poke that rivals any in London. We want to be known not just for game changing strategies that think outside but also generous and clever people.

We are looking for a strategist who wants to make a difference in their own career, to the agency, to their clients and to consumers with powerful thinking.

The accounts

Tourism Ireland

We’ve worked with TI for a decade and in that time grown visitor numbers for nine years straight and increased tourism spend on the island from 3.5bn to 5.9bn. In 2017 and again 2019, Ireland was ranked 3rd in the world for Branding & Marketing Effectiveness (World Economic Forum). Its one the of the agencies most awarded accounts - both for effectiveness and creativity.

Essity Paper products

Essity is one of the world leading paper companies - in this country known for Cushelle toilet tissue, Plenty Kitchen Roll and Bodyform. In a dry category this client looking to break the mould - as they’ve already done famously on Bodyform. We create brand communciations for their toilet tissue around the world, and are currently unifying several different brand names under one brand platform.

Buxton

Reporting to Strategy Director, responsible for next step in new brand idea and campaign which positions Buxton as central to mental and physical hydration - Sweat and Tears, and looks to further leverage their partnership with Mind.

P&O

Reporting to Strategy Director, responsible for next step in new brand idea and campaign which positions P&O a challenger in the Travel market. Early results of ‘ There is another way’ show its been very successful so huge appetite to push challenger mindset futher.

Garnier

Reporting to Head of Strategy, oppootunity to really own this account. Much work is created centrally but every year opportunities for locally initiated and led campaigns.
Qualifications

What we’re looking for

• Creative instinct and collaboration. We need someone who Creative Teams will respect and trust, and who can help make the work better. Someone who will happily sit in a room with creatives for a couple of hours to really get under the skin of a problem. Our Creative Teams respond best to this type of working, rather than simply passing the baton.
• Cultural curiosity. A deep and abiding interest in the patterns and trends that are shaping local culture and appreciation for what that means for Publicis, clients, brands and consumers.
• Team Player. Someone who jumps in to do what needs to be done and works as part of a team. Your role is of course not just about the accounts you work on but about the role you play in our team too. We are a crew of multi-disciplinary strategist who genuinely enjoy working together and who believe we are building something special. We come from brand strategy, comms planning, shopper and brand experience - but we are one team, curious about the approaches we all bring, working together to make great work. Introvert, extrovert or something in between doesn’t matter but we all commit to doing what we can to help each other learn and thrive.

Additional Information

Diversity and inclusion is a core part of who we are at Publicis Poke. We’re committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group - whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn’t just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.

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