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Biddable Account Manager (PPC)

Employer
Starcom
Location
Wood Lane, London
Salary
Competitive
Closing date
24 Nov 2023

View more

Discipline
Advertising
Specialism
PPC, Search Marketing, SEO, Programmatic & Biddable, Paid
Sector
B2C
Business Type
Agency
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Job Details

The Role

Work with the Biddable Associate Director to devise and deliver client strategy in response to individual client’s business goals, adapting it to campaign performance, for one of the largest auto manufacturing groups in Europe.

You will be required to contribute to strategic planning and client liaison, as well as managing all execution of paid search activity. You will be expected to hit the ground running and offer insight and experience as the team is set to undergo a strategic transformation in 2021. Paid search will be a key focus area for the client and you will be a key part in onboarding new performance solutions (OneSearch, IBP) across the UK accounts.

As part of your role, you will be responsible for the day-to-day running of the team, ensuring all Execs are trained, knowledgeable and executing every aspect of their duties. You will also play a pivotal role in building relationships with internal stakeholders as well as client-side media teams and brand managers.

Key Requirements

Liaise with clients to devise and deliver compelling client strategy that shows a clear plan for delivering on individual client objectives. This will involve discussion on the level of service and ensuring that suitability media is used that support the client objectives.
  • To have a complete understanding of Performance Media channels
  • Take the lead in delivering of media strategy and service, with support from the Director
  • Take overall responsibility for managing budgets for specific clients and campaigns
  • To deliver consistently high-quality outputs i.e. presentations, proposals
  • To lead meetings, generate actions and follow up with the team, external suppliers, clients, or relevant party
  • Mentor, coach, train, support and guide the team in all areas of paid search

Qualifications

Who are we looking for?
  • Experience in planning, managing and activating paid search campaigns
  • Experience in working on large clients
  • Passionate about and engaged with the fast changing world of biddable media and digital marketing
  • Strong time management skills are crucial along with the ability to work effectively under pressure and deadlines

Relationships
  • Internal - Buying Teams across all disciplines, Strategy, Measurement and Client Planning teams
  • External - Clients, Media Owners, Auditors

Additional Information

Key objectives

1. Thorough knowledge of paid search, and understanding of how to leverage the channel to deliver on client’s business objectives

2. Ensure your team delivers a high standard of work: across planning, reporting, optimisation, communication, billing, reconciliation and all other tasks required as part of running the designated accounts

3. Understanding each of your client’s business objectives
Additional Information

If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

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Company

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