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Biddable Manager (B2B)

Wood Lane, London
Closing date
1 Dec 2023

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PPC, Search Marketing, SEO, Programmatic & Biddable, Paid
Business Type
Contract Type

Job Details

Role Summary

The client is DP World, a multinational logistics company specialized in cargo logistics, port terminal operations and more. It has also acquired e-commerce businesses Dubuy and Dragonmart. It’s an incredibly dynamic account, focused on performance objectives of lead generation, online sales, traffic and awareness, mostly to a B2B audience. Activity runs across all Social and Search channels (Facebook, Instagram, Snapchat, TikTok, LinkedIn, Google Search, Discovery, GDN) and across multiple markets in MENA and global. The role of the Biddable Manager requires a highly motivated & technical person to lead day-to-day strategic management across the portfolio’s business, overseeing strategy development and execution whilst simultaneously delivering immaculate client service. This individual will work on multiple accounts delivering a programme of advertising across Search and Social platforms.

Key Responsibilities
  • Deliver consistent performance and results for UK campaigns

- Demonstrate a strong understanding of the client’s products and services, competition, industry and marketing objectives; and be able to translate them into social and search strategies

- Overseeing budgeting process, creation of projections and allocation with internal account teams
  • Serve as day-to-day contact for mid-level clients

- Demonstrate strong communication skills - be the connective tissue between teams

- Contribute to client presentations and meetings, including presentation of data and results
  • Establish practices to ensure both consistency in team-work, along with flexibility to flourish under new ideas

- Identify gaps/inefficiencies in a timely manner and create improved processes

- Grow best practice training to inspire knowledge sharing within immediate team and outside

- Taking ownership of product strategy and testing

Who we are looking for

We are looking for an experienced Manager, to lead the strategic and tactical execution of the Biddable campaigns. The dynamic and fast-paced nature of Biddable demands a mix of analytical and creative skills in order to drive results across our client portfolios. Experience in managing Search and/or Social campaign is essential. People management experience is desired.

The ideal candidate will have a passion for the digital industry and technology. They will be interested in understanding how consumers think, feel and behave in relation to products and services; and in how technology can enable brands to engage with and influence this behaviour. The individual will enjoy working with data and have very strong attention to detail. They will be a team player who is keen to learn and is results-driven. They will be ready to take responsibility for the effective implementation of activity within their accounts and be eager to share their knowledge with the wider team and be an effective mentor and role model to their team.

Pre-requisites for the role
  • Paid Social/Paid Search related experience
  • Strong analytical and problem solving skills
  • Team training and leadership skills
  • Ability to effectively communicate with clients, particularly explaining technical concepts to those in non-technical roles
  • Ideally experience with product feeds or Shopping campaigns

Additional Information

If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.



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