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Associate Director, Product & Solutions Enablement

Employer
Publicis Media
Location
Wood Lane, London
Salary
Competitive
Closing date
1 Dec 2023

View more

Discipline
Advertising
Specialism
Ad Operations, Media Buying, Video, Digital, Programmatic & Biddable
Sector
B2C
Business Type
Agency
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Job Details

Opportunity:

The Associate Director, Product & Solutions Enablement, PMX Consulting EMEA will be responsible for supporting and contributing towards the overall revenue performance of PMX Consulting, through business enablement across the EMEA region with proprietary tool adoption and application. Working closely with the agency teams to understand and realise the value of these solutions for their roles and for our clients.

Making sure the agency teams are trained and enabled to adopt the products into everyday business or as needed. We strive to deliver market leading products by keeping abreast of trends and market conditions to provide strategic advice for future development. This role requires great presentation skills, an attention to detail and an ability to proactively engage with teams across the business including Publicis Media Technology, Analytics Consulting, Product Development, Commercial and EMEA Agency Leads. As the subject matter expert, your goal is to promote, educate, support and expand our PMX Consulting product offering with the agency teams or on occasion with our clients. Demonstrating the value and insights gained.

The Associate Director, Product & Solutions Enablement, is an individual who possesses a combination of strong analytical, problem solving and client facing skills, working as an integral part of the Publicis Media PMX Consulting practice. A highly motivated self-starter who can develop and maintain strong relationships with client and agency teams in order to drive product adoption, implementation and evolution. Who is adaptable and process-oriented, with the ability to manage multiple agency and client team engagements.

The ideal candidate would have digital product enablement, programmatic activation/trading, or account management experience, with a commitment to product stewardship and feedback.

About PMX Consulting:

PMX Consulting is a 3rd millennium consultancy dedicated to keeping ambitious brands at the forefront of a constantly evolving marketing landscape. We catapult businesses into the age of acceleration with the right tools, processes and world-class experts to win and thrive at pace. Through our global network of consultants, we rapidly mobilise pioneering strategic solutions into robust implementation.

Our applied consultancy model blends deep technical expertise with decades of solid experience and future-facing focus, positively impacting growth areas from in-housing best practice, to agile platform optimisation, to ground-breaking innovation trials, maximised cross-channel media effectiveness practices and more. We simplify, implement and scale in an unrivalled way addressing the strategic, operational and cultural challenges of the real-time era. Our unique power lies in our ability to embrace today’s sea of technological complexity by shifting beyond theory into pragmatic application thus fuelling rapid business acceleration.

The Transformation Pillars:

Nimbly straddling the breadth of the Publicis platform with its connected practices, PMX Consulting harnesses the brightest talent, experience and knowledge locally, regionally and globally across five key digital transformation pillars: Platform Impact, Futurescapes, Commerce, Biddable Power, Ops Powerhouse.

About Biddable Power:

At the heart of Biddable Power sits a mind-set of agility, end-to-end connectivity and always-on work. These attributes have traditionally been associated with performance marketing and we are expanding them to everything we do. This begins with holistic strategic consulting across all digital media channels and incorporating data, technology and creative. Supporting this, we will be building business-centric KPI frameworks and analytics with consumer-journey- and optimal-data-flow. The backbone will be multi-region and local activation excellence. All applied across the region on global clients and on major market strategies.

Responsibilities:

The Associate Director, Product & Solutions Enablement sits as part of the PMX Consulting EMEA Team, reporting to the VP, Product & Solutions Enablement and is responsible for:

Proprietary Product Enablement:
  • Working with regional and central agency teams to coordinate and deliver regular product updates and training
  • Maintaining product training collateral to help build out agency or client specific training plans
  • Creating and updating product proposition materials with clear use cases and case studies
  • Consulting with agency teams to understand and identify opportunities to leverage ad tech data and our proprietary technology to support on client priorities
  • Participating in market action plan calls to update the agency leads on product plans and delivery for agreed clients
  • Completing deep dives and analysis into campaign delivery results to demonstrate the value and insights gained
  • Serving as the product subject matter expert and a primary point of contact for agencies and clients
  • Performing requirements gathering and analysis with key stakeholders and sharing feedback
  • Being passionate about creating and evolving products that delight our clients and are essential in helping our agency teams deliver industry leading results

  • Knowledge:
  • Strong understanding of the digital media ecosystem and campaign management
  • Understand the standard workflows and metrics involved in digital marketing including how to calculate cost (CPM, CPC, CPA), and measure performance (ROI, ROAS, CTR, CPA, Conversion Rate, etc.)
  • Be knowledgeable in advertising technologies such as DSPs, SSPs, Exchanges, Ad servers, verification technologies, DCO, etc.
  • Knowledge of new business meetings/pitches and representing all possible uses of digital products and solutions

Qualifications

Minimum Requirements:
  • 5+ years of experience in product strategy, product enablement, programmatic activation or account management
  • A technical and problem-solving mindset
  • Experience with analytics solutions or reporting with strong Excel skills
  • Good project management skills and attention to detail
  • Excellent interpersonal, verbal, and written communication skills
  • Experience with delivering complex content to large groups, in a coherent, accessible and inspiring way
  • Be influential at a senior level and be a self-motivated operator, comfortable with navigating a matrixed global organisation
  • Entrepreneurial mindset and desire to improve Publicis Media offerings

Additional Information

TRUST

Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty.

TALENT

This is first and foremost a people business. We are committed to ensuring Publicis Groupe a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION

True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

Company

Harnessing the power of the modern media landscape to drive one-to-one consumer engagement at scale, Publicis Media creates value for clients through global media agency brands and scaled capabilities across investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content.

PUBLICIS GROUPE UK

Publicis Groupe UK is a marketing and digital transformation business made up of 5,000 talented and versatile people with expertise in media, creative, influence, technology and data, working across 21 agencies.

Publicis Groupe UK creative agencies include Saatchi & Saatchi, BBH, Digitas, Leo Burnett and Publicis•Poke. Also, within the stable are PR agencies MSL and Kekst CNC and sustainability consultancy, Salterbaxter. Publicis Media is home to Zenith, Starcom and Spark Foundry as well as specialist practices PMX, Performics, Publicis Sport & Entertainment and Publicis Content, providing expertise across media strategy, investment, data and technology.

Langland, Saatchi & Saatchi Wellness and Digitas Health serve clients across health and wellness, science and medicine. They combine expertise across advertising and branding, clinical trial experience, data and analytics, technology, medical strategy and education and public relations and policy.

At the core of Publicis Groupe’s data and technology offering sits Epsilon which provides personalisation at scale through CORE-ID, its proprietary data tech platform.

Publicis Sapient is the business transformation arm of Publicis Groupe, marrying technology, data sciences and business consulting with engineering and creativity, it helps clients transform digitally.

Publicis Groupe UK clients include BT, McDonald’s, ASDA, Tesco, L’Oreal, P&G, Kellogg’s, VW UK, Reckitts Benckiser, Samsung and Disney among others, encompassing six of the UK’s top 10 advertisers.

Annette King is CEO of Publicis Groupe UK. Employees share a common purpose, consistent ways of working and a financial structure that encourages collaboration.

In 2015 Publicis Groupe introduced the Power of One. Simplifying the traditional agency structure, the model removes silos between agencies and disciplines to put clients’ needs at the heart of the structure.

Publicis Groupe UK has offices in Chancery Lane, Television Centre in White City, Baker Street, Turnmills in Farringdon, Windsor, Teddington and Dublin, and people based in Edinburgh. Publicis Groupe has a presence in more than 100 countries and employs nearly 84,000 people worldwide.

As part of our dedication to create an inclusive and diverse workforce, Publicis Groupe UK is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion. We are committed to providing reasonable adjustments for candidates with disabilities in our application process.

If you need assistance or adjustment due to a disability, please contact us.

 

 

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