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Omnichannel Analytics & Performance Lead

Publicis Groupe
Closing date
29 Dec 2023

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CRM, Data & Analysis, Research & Insight, Digital
Business Type
Contract Type

Job Details

We are looking for a Omnichannel Campaign Analytics & Performance Lead to work within our International Markets Data, Tech & Tools team for an exciting new client.

The Omnichannel Campaign Analytics & Performance Lead sits within the International Data, Tech & Tools (DTT) team and reports to the DTT Analytics & Insights Lead - International Markets.

You will play a key role in supporting the evaluation and reporting of omnichannel campaigns executed within a local market, and the main tasks in the role include the following:
  • Standardising reporting of omnichannel campaigns versus KPIs
  • Aggregating reports by brand and/or market to generate larger reports
  • Identify key learnings and trends and report back to DTT team and the client.


To be successful in this role you will need:
  • Experience in understanding marketing activity and measuring its performance versus KPIs
  • Ability to spot trends and evaluate their importance and how to further interrogate data to prove/disprove the trend
  • Familiarity with pharma industry including outside of the US
  • A confident communicator, fluent in English (written and spoken) and able to collaborate remotely using tools like Microsoft Teams
  • Skilled in cross-team collaboration with multiple internal and client-facing departments
  • Proficient in Microsoft Office suite (PowerPoint, Word, Excel)
  • Excellent interpersonal and organizational skills

Skills & Experience - Desirable:
  • Experience of working within a pharmaceutical marketing discipline & familiarity with the regulatory environment therein.

Additional Information

Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.

If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.



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