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Analytics Director

Employer
Digitas UK
Location
Chancery Lane, London
Salary
Competitive
Closing date
31 Dec 2023

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Discipline
Advertising
Specialism
CRM, Data & Analysis, Research & Insight, Digital
Sector
B2C
Business Type
Agency
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Job Details

We are looking for a highly motivated and experienced Analytics Director to join our Data science and Analytics team. As the Analytics Director, you will play a crucial role in leading our analytics practice and helping our clients leverage data to make informed decisions and drive business growth.

We need an expert to lead a high-performing team of 11 specialists in accelerating our clients efforts in CRM & paid media data to deliver customer-centric campaigns & integrated insights.
Qualifications

To be successful in this role you will need:
  • Ability to navigate a client’s internal silos as well work within an agency environment. Has a track record of working collaboratively with technology, strategy & creative teams
  • Can demonstrate value of data driven programmes to stakeholders not from a data background
  • Significant experience in managing performance marketing teams across acquisition, in-life & retention programmes
  • Expertise in both CRM & paid media KPIs , & ways of working
  • Track record of extracting insights from data & using them to tell compelling stories to senior decision-makers
  • Ability to talk about & sell in a wide variety of work ranging from Data Visualisation, Media, CRM, Web & Social Analytics, Statistics, Data Sciences & Data Engineering
  • Some hands-on experience with different modelling techniques typically used in customer analytics (i.e., segmentation modelling, propensity modelling, audience analytics, risk modelling) & experience delivering these to a production environment (can be as part of a team/leading a team)
  • Ability to see the bigger picture and to understand how different elements, teams and activities fit together to make clear strategic recommendations to clients
  • Nice to have: Hands on knowledge of a broad range of MarTech platforms & how they connect to deliver customer centric experiences. This includes customer databases, data lakes, CDPs, DAMs, DMPs, analytics software, data warehousing, data processing, etc. Experience of providing consultative services to understand and improve MarTech stacks and how they are used

Additional Information

If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

#LI-Hybrid

Company

Home of 400 diverse people united in the mission to use the power of strategy, data, technology, media and creativity to get our clients future ready. We do this through our Experience Consulting, Products & Platforms, Customer Engagement and Digital Media capabilities. All underpinned by a culture of experimentation, making things happen and driving results.

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