Topic page for Ad Week Europe at Campaign UK

Campaign UK topic page, a collection of Ad Week Europe articles and analysis

Articles: 3 Results
Big brands are good at mainstreaming tech, says Tracey Follows on innovation

Big brands are good at mainstreaming tech, says Tracey Follows on innovation

Ahead of Marketing's session on 'Innovation: Start-up State-of-Mind' at Advertising Week Europe on the 25 March, we asked futurist and

Sheryl Sandberg's inspiration features in Ad Week Europe campaign

Sheryl Sandberg's inspiration features in Ad Week Europe campaign

Facebook's Sheryl Sandberg is to feature in a print campaign to support Advertising Week Europe.

Tesco:  'Many retailers are now prioritising mobile over traditional comms'

Tesco: 'Many retailers are now prioritising mobile over traditional comms'

Mark Cody, Tesco's senior group marketing manager for mobile, explores the "enormous opportunity" smartphone shoppers present for marketers, ahead of