Topic page for Ad technology at Campaign UK

Campaign UK topic page, a collection of Ad technology articles and analysis

Articles: 358 Results
Programmatic adspend nears £1bn and doubles for mobile

Programmatic adspend nears £1bn and doubles for mobile

Programmatic adspend accounts for nearly half of all display ads in the UK and is worth close to £1 billion,

Pimm's digital posters tell consumers where there's pub space to grab a glass

Pimm's digital posters tell consumers where there's pub space to grab a glass

As if an alcoholic drink ad on a hot summer's day is not enticing enough, this billboard not only features

Verizon completes $4.4bn acquisition of AOL: Tim Armstrong hails 'seminal moment'

Verizon completes $4.4bn acquisition of AOL: Tim Armstrong hails 'seminal moment'

Verizon, the US technology giant, has successfully completed its $4.4 billion acquisition of AOL less than seven weeks after the

Verizon buyout of AOL could be completed this week, media teams ready to scale

Verizon buyout of AOL could be completed this week, media teams ready to scale

Verizon's $4.4 billion acquisition of AOL could be completed as early as this week, according to sources, and AOL's head

Why marketers are increasingly like F1 racing drivers

Why marketers are increasingly like F1 racing drivers

The use of real-time data by smart marketers is accelerating as fast as a Mercedes AMG Petronas coming out of

Pinterest expands into e-commerce territory

Pinterest expands into e-commerce territory

The buyable pin function feels like a natural next step for the site and could transform online shopping.

HTC used Vine to capture drama of UEFA Champions League finals

HTC used Vine to capture drama of UEFA Champions League finals

Goal highlights from the Uefa Champions League semi-finals and finals have been reshot as short-form videos set in a scaled

Will Spotify's video offering be a success?

Will Spotify's video offering be a success?

Can the company challenge the likes of YouTube and take a share of the lucrative video ad market, Arif Durrani

Very.co.uk mobile ad push promotes products based on local weather

Very.co.uk mobile ad push promotes products based on local weather

Online fashion retailer Very.co.uk has kicked off a location-triggered mobile campaign that suggests particular items of clothing or accessories based

Google I/O for marketers: 5 highlights from the tech giant's annual conference

Google I/O for marketers: 5 highlights from the tech giant's annual conference

Google's I/O Conference kicked off yesterday (28 May) with a raft of announcements. The event continues later today. Here Marketing