Topic page for AdSmart at Campaign UK

Campaign UK topic page, a collection of AdSmart articles and analysis

Articles: 7 Results
Sky unveils software to push unseen ads to viewers

Sky unveils software to push unseen ads to viewers

Sky Media has launched Sky AdVance, a new platform which can deliver sequential advertising to viewers on video on demand

Everything is local

Everything is local

The average British southerner moves no more than six miles from their birthplace. (I've managed 6.4 so far). The average

You are what you are ad-served

You are what you are ad-served

We all know that postcodes can affect the price of a property. Proximity to a good state school means some

Marketing technology: When reality betrays the hype

Marketing technology: When reality betrays the hype

Nothing excites marketing professionals more than the rise of a new technology that will improve the discipline's ability to reach

Tesco, Audi and RBS on board for Sky AdSmart

Tesco, Audi and RBS on board for Sky AdSmart

Tesco, American Airlines and Audi are among more than 40 brands that have signed up for BSkyB's targeted TV advertising

Tesco, Audi and RBS on board for Sky AdSmart

Tesco, Audi and RBS on board for Sky AdSmart

Tesco, American Airlines and Audi are among more than 40 brands that have signed up for BSkyB's targeted TV advertising

Anti-torture charity targets pensioners with AdSmart

Anti-torture charity targets pensioners with AdSmart

Freedom From Torture, the anti-torture charity, is launching a campaign that uses Sky AdSmart to target households most likely to