Topic page for AdSmart at Campaign UK
Campaign UK topic page, a collection of AdSmart articles and analysis
Sky unveils software to push unseen ads to viewers
Sky Media has launched Sky AdVance, a new platform which can deliver sequential advertising to viewers on video on demand
Everything is local
The average British southerner moves no more than six miles from their birthplace. (I've managed 6.4 so far). The average
Johnston Press receives approval for £360m refinance deal ahead of Sky Adsmart partnership
Johnston Press, publisher of regional newspapers including The Scotsman and Yorkshire Post, has received shareholder backing for a £360m refinancing
You are what you are ad-served
We all know that postcodes can affect the price of a property. Proximity to a good state school means some
Marketing technology: When reality betrays the hype
Nothing excites marketing professionals more than the rise of a new technology that will improve the discipline's ability to reach
Tesco, Audi and RBS on board for Sky AdSmart
Tesco, American Airlines and Audi are among more than 40 brands that have signed up for BSkyB's targeted TV advertising
Tesco, Audi and RBS on board for Sky AdSmart
Tesco, American Airlines and Audi are among more than 40 brands that have signed up for BSkyB's targeted TV advertising
Anti-torture charity targets pensioners with AdSmart
Freedom From Torture, the anti-torture charity, is launching a campaign that uses Sky AdSmart to target households most likely to
BSkyB to tell customers about targeted ad platform AdSmart
BSkyB is writing to its 10 million pay-TV customers to inform them about its upcoming targeted ad platform AdSmart, with
BSkyB's targeted ad system is 'ready'
BSkyB is able to deliver targeted ads during live broadcasts, with small software updates needed to enable its AdSmart service,
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