Topic page for Adidas at Campaign UK

Campaign UK topic page, a collection of Adidas articles and analysis

Articles: 163 Results
Peak iPhone? Apple reports first sales drop in 13 years...and more
April 27, 2016 by Shona Ghosh

Peak iPhone? Apple reports first sales drop in 13 years...and more

Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and

Nike's female focus pushes marketing spend to $804m
March 23, 2016 by Shona Ghosh

Nike's female focus pushes marketing spend to $804m

Nike's stated ambition of turning women's sportswear into an $11bn business by 2020 is impacting its marketing budget, with spend

10 reasons Starbucks, Innocent and John Lewis are using Instagram
March 09, 2016 by Daniel Farey-Jones

10 reasons Starbucks, Innocent and John Lewis are using Instagram

In a crowded digital ad market, and with ad blockers on the rise, Instagram is an attractive option for brands

Gen Z consumers construct identities through Apple, Topshop and...Tesco
March 09, 2016 by Michelle Perrett

Gen Z consumers construct identities through Apple, Topshop and...Tesco

A consumer's favourite brands are often highly reflective of how they see themselves, and the companies young Brits feel the

Adidas CEO: Kanye West Yeezy collaboration has lifted our 'perception' in the US
March 04, 2016 by Michelle Perrett

Adidas CEO: Kanye West Yeezy collaboration has lifted our 'perception' in the US

Adidas CEO Herbert Hainer has said the Yeezy sneaker collaboration with Kanye West has raised the brand's standing in the

Adidas continues women's push with pop-up workout space in East London
February 19, 2016 by Catherine Lafferty

Adidas continues women's push with pop-up workout space in East London

Adidas has opened a pop-up workout space in Victoria Park in East London called the X.

Adidas turns to ex-Lululemon boss to appeal to the ladies
February 19, 2016 by Matthew Chapman

Adidas turns to ex-Lululemon boss to appeal to the ladies

Adidas has hired former Lululemon chief executive Christine Day to improve its womenswear's performance.

Puma proclaims 'future is female' as sales boosted by Rihanna partnership
February 19, 2016 by Matthew Chapman

Puma proclaims 'future is female' as sales boosted by Rihanna partnership

Puma has proclaimed the 'future is female' as it increases it focuses on women after signing up Rihanna as brand

Adidas' 'Yeezy' collaboration with Kanye West has not paid off
February 18, 2016 by Shona Ghosh

Adidas' 'Yeezy' collaboration with Kanye West has not paid off

Adidas reportedly paid Kanye West $10m (£7m) to collaborate on the limited-edition 'Yeezy' trainers, but the deal doesn't appear to

BBC Three ends life as a broadcast TV channel ... and more
February 16, 2016 by Daniel Farey-Jones

BBC Three ends life as a broadcast TV channel ... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.