Topic page for Alcohol at Campaign UK

Campaign UK topic page, a collection of Alcohol articles and analysis

Articles: 1101 Results
It's not the 80s, so let's stop lumping drinkers into one homogenous tribe
September 15, 2015 by Nick Vale

It's not the 80s, so let's stop lumping drinkers into one homogenous tribe

The 'drinker' of 2015 is discerning, conservative and increasingly driven by moderation. Marketers need to cater to the complex modern

Heineken: Bond is the 'ultimate man' and he knows what to drink
August 21, 2015 by Sara Spary

Heineken: Bond is the 'ultimate man' and he knows what to drink

Heineken is releasing a marketing campaign to promote its partnership with Bond film Spectre. Global sponsorship director Hans Erik Tuijt

Bompas & Parr create world's first alcoholic cloud
August 07, 2015 by Georgina Brazier

Bompas & Parr create world's first alcoholic cloud

Food and drink alchemists Bompas & Parr have launched Alcoholic Architecture; a fully immersive alcoholic weather system in London's Borough

Heineken hopes Rugby World Cup activity will boost flagging European sales
August 04, 2015 by Sara Spary

Heineken hopes Rugby World Cup activity will boost flagging European sales

Heineken has reported overall organic growth of 2% for the first half of 2015 to £10.9bn compared with the same

Pick of the week: Rekorderlig, Saatchi & Saatchi
July 09, 2015

Pick of the week: Rekorderlig, Saatchi & Saatchi

James Swift thinks Rekorderlig's new spot should get a 5.9.

Corona blazes into summer with Spotify partnership
June 30, 2015 by Shona Ghosh

Corona blazes into summer with Spotify partnership

Corona has partnered with Spotify to push its Corona SunSets festival series, giving British listeners the chance to win a

Heineken kicks off Rugby World Cup sponsorship with beefed up marketing strategy
June 30, 2015 by Sara Spary

Heineken kicks off Rugby World Cup sponsorship with beefed up marketing strategy

Heineken's Rugby World Cup sponsorship is underway, with leading rugby stars set to star in its TV campaign and upcoming

Heineken's marketing chief on why the brewer scooped the Cannes Creative Marketer gong
June 26, 2015 by Gemma Charles

Heineken's marketing chief on why the brewer scooped the Cannes Creative Marketer gong

Soren Hagh, the executive director global marketing at Heineken, was in Cannes this week to collect the Cannes Lions Creative

Lambrini relaunches with 'Bring the Brini' slogan
June 26, 2015 by Ben Bold

Lambrini relaunches with 'Bring the Brini' slogan

Lambrini, the fruit-flavoured sparkling wine drink, is relaunching with a 'Bring the Brini' brand positioning which sets out to "celebrate

Carling persuades Jimmy Bullard to re-enact naked American Beauty pose
June 25, 2015 by Ben Bold

Carling persuades Jimmy Bullard to re-enact naked American Beauty pose

Carling is spending £3.6m on a campaign for the next football season, offering fans £10 off official football shirts via