Topic page for Ariel at Campaign UK

Campaign UK topic page, a collection of Ariel articles and analysis

Articles: 15 Results
P&G: Fairy picks up on sister brand Ariel's 'Share the load' campaign on women's role in the household

Women doing all the washing up isn't Fair(y), says P&G's washing-up liquid brand

Washing-up liquid brand Fairy tapped into the International Women's Day conversation with a social post asking: "How fair is your

International Women's Day: 10 inspiring ads celebrating women

There has been a revolution in ads about women in recent years tackling issues such as puberty, gender roles and

Ariel: the #Sharetheload campaign encourages men to help out around the house

Ariel ad goes viral after winning praise from Sheryl Sandberg

An Ariel advert from India which shows a father apologising to his daughter for never helping out around the house

Greenpeace: activitsts hang P&G ad parodies from the company's headquarters

Greenpeace satirises P&G ads over palm oil deforestation

Greenpeace has parodied Procter & Gamble's 'Thank You Mom' ad campaign and festooned the FMCG giant's global headquarters in Cincinnati

P&G: ad is accused by Unilever of being 'ambiguous and misleading'

ASA rejects Unilever's 'misleading' claim against P&G's Ariel

The Advertising Standards Authority (ASA) has ruled against a complaint by Unilever over an ad for rival Procter & Gamble's

Ariel: unveils Saatchi & Saatchi campaign

P&G seeks emotional connection with 'MyAriel' campaign

P&G, the global FMCG giant, is launching a brand campaign for Ariel that aims to build an "emotional" connection with

Persil, the top scorer in brands' value sales of laundry detergents

Sector Insight: laundry detergents and fabric conditioners

Big brands still dominate, but bargain-hunting consumers are far from loyal

Boris Johnson: signs up for P&G's capital clean-up

Boris teams up with P&G to kick off capital clean-up

Mayor of London Boris Johnson has teamed up with Procter & Gamble (P&G) to sponsor London's annual 'Capital Clean-up' campaign,

Persil: press ad banned after complaints from Procter & Gamble

Persil ads banned after P&G complaint

Procter & Gamble has succeeded in getting the ad watchdog to ban a number of ads for rival Unilever's Persil

 Ariel 'Fashion Shoot' by Saatchi & Saatchi Stockholm

Ariel 'Fashion Shoot' by Saatchi & Saatchi Stockholm

, Saatchi & Saatchi for Ariel

Saatchi & Saatchi Stockholm has created a live event for Ariel called "Fashion Shoot" in the Swedish capital. Attendees were