Topic page for Axe at Campaign UK

Campaign UK topic page, a collection of Axe articles and analysis

Articles: 34 Results
This boy can? Lynx's repositioning in a fourth-wave feminist world

This boy can? Lynx's repositioning in a fourth-wave feminist world

Unilever-owned male grooming brand Lynx, known as Axe outside the UK, has relaunched for the second time in its history,

Lynx Black "bring the quiet" by Bartle Bogle Hegarty

Lynx Black "bring the quiet" by Bartle Bogle Hegarty

, Bartle Bogle Hegarty for Lynx

Lynx is trumpeting the virtues of understatement in a campaign for its Black grooming range.

72andSunny wins global Axe brief

72andSunny wins global Axe brief

Unilever has handed its non-roster agency 72andSunny Amsterdam a global brief for Axe after a competitive pitch.

Halloween time: The top 15 most-shared scary ads of all time

Halloween time: The top 15 most-shared scary ads of all time

It's that time of year again. The nights are drawing in, temperatures are plummeting, the wind and rain are lashing

Axe "Monday" and "Wednesday" by Bartle Bogle Hegarty

Axe "Monday" and "Wednesday" by Bartle Bogle Hegarty

, Bartle Bogle Hegarty for Unilever Lynx/Axe
Axe launches campaign against weekend-only users

Axe launches campaign against weekend-only users

Axe, the Unilever body spray brand known as Lynx in the UK, has released two films encouraging men to embrace

Procter & Gamble wields axe on up to 100 of its least profitable brands

Procter & Gamble wields axe on up to 100 of its least profitable brands

Procter & Gamble announced today that up to 100 of its least profitable brands will be axed as it looks

Pinterest hires ex-Unilever marketer to attract more men to the site

Pinterest hires ex-Unilever marketer to attract more men to the site

Dave Rubin, previously VP of marketing at Unilever, in charge of hair care products has joined social sharing site Pinterest

Axe "don't rely on fate" by Bartle Bogle Hegarty

Axe "don't rely on fate" by Bartle Bogle Hegarty

, Bartle Bogle Hegarty for Unilever Lynx/Axe
Volkswagen tops most shared Super Bowl ads chart

Volkswagen tops most shared Super Bowl ads chart

Volkswagen is the most shared Super Bowl brand of all time, according to data released by marketing tech platform Unruly.