Topic page for BA at Campaign UK

Campaign UK topic page, a collection of BA articles and analysis

Articles: 25 Results
Breakfast Briefing: BA runway drama, Instagram expands ads, Microsoft in court fight

Breakfast Briefing: BA runway drama, Instagram expands ads, Microsoft in court fight

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

From New Coke to Paddy Power in North Korea, seven classic marketing U-turns

From New Coke to Paddy Power in North Korea, seven classic marketing U-turns

This week saw Coca-Cola turn about-face with its decision to change the formula of its Vitaminwater brand, following an outcry

How the excitement of a child won hearts and minds for media on the Croisette

How the excitement of a child won hearts and minds for media on the Croisette

Once again, this year's pulsating Cannes Lions festival defied any single definition. Many worlds collided along the Croisette, as tech

Adam & Eve/DDB wins Promo & Activation Grand Prix

Adam & Eve/DDB wins Promo & Activation Grand Prix

Adam & Eve/DDB picked up the Grand Prix as well as two Golds in the Promo & Activation ceremony last

British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings

British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings

British Airways has partnered with the founder of the Rooftop Film Club, Gerry Cottle Jnr, to bring a summer programme

BA boosts digital and social media proposition with new hire

BA boosts digital and social media proposition with new hire

British Airways has hired Catriona Woodward to head its digital marketing innovation and social media team, as it seeks to

The Marketing Society Leader of the Year 2014: The nominees

The Marketing Society Leader of the Year 2014: The nominees

The Marketing Society has revealed its shortlist of nominees for the 2014 Marketing Leader of the Year, with the likes

Mother's Day: the top 10 most-viewed ads celebrating mums

Mother's Day: the top 10 most-viewed ads celebrating mums

In celebration of Mother's Day this weekend, Marketing has teamed up with Visible Measures to pull together the top 10

British Airways on why it is plotting a new 'joined up' marketing approach

British Airways on why it is plotting a new 'joined up' marketing approach

British Airways' Abigail Comber tells Marketing what it means for the airline to put its entire marketing activity through one

IHG names former BA veteran Jayne O'Brien as SVP global brands

IHG names former BA veteran Jayne O'Brien as SVP global brands

InterContinental Hotels Group (IHG) has named Jayne O'Brien, a former senior BA marketer, as its senior vice-president of global brands.