Topic page for BETC at Campaign UK

Campaign UK topic page, a collection of BETC articles and analysis

Articles: 33 Results
World's Talking About: Unicorns

World's Talking About: Unicorns

, BETC Euro RSCG for Canal+
Diet Coke ditches 'hunk' and tells women to 'regret nothing'

Diet Coke ditches 'hunk' and tells women to 'regret nothing'

Diet Coke has dispensed with the "hunk" character synonymous with its ads and launched a TV campaign that encourages women

BETC launches pop culture agency

BETC launches pop culture agency

BETC, the Havas-owned creative shop, is launching BETC Pop, a content and events agency.

Peugeot 508 ad harks back to Spaghetti Westerns

Peugeot 508 ad harks back to Spaghetti Westerns

The tropes of the the Spaghetti Western - mysterious protagonists, frontier towns, close-ups of the faces of dirty, grizzled men,

Evian's next ad to feature baby Spider-Man

Evian's next ad to feature baby Spider-Man

Evian has revealed that the next ad in its baby series will feature a grown-up and baby version of the

Havas profit up 2.6% to €199m

Havas profit up 2.6% to €199m

Havas made pre-tax profits of €199 million (£166.1 million) for 2013, up 2.6 per cent year on year.

BETC to launch in Brazil with Ray and Barradas

BETC to launch in Brazil with Ray and Barradas

BETC, the Havas-owned agency brand with offices in Paris and London, will launch in Brazil with former FBiz chief executive

Trading Places: this week's people moves

Trading Places: this week's people moves

Matthew Charlton and Neil Dawson leave BETC and BT Openreach appoints HSBC's Joe Garner as chief excecutive, in this week's

Peugeot seeks brand desirability with international ad campaign

Peugeot seeks brand desirability with international ad campaign

Peugeot is seeking to move its brand "upmarket" with an international brand campaign focusing on the design aesthetics of its

Canal+ "the wise man" by BETC Paris

Canal+ "the wise man" by BETC Paris

, BETC Euro RSCG for Canal+