Topic page for BMW at Campaign UK

Campaign UK topic page, a collection of BMW articles and analysis

Articles: 161 Results
In pictures: Goodwood Festival of Speed 2017

In pictures: Goodwood Festival of Speed 2017

Goodwood Festival of Speed took place from 29 June to 2 July and featured activations from automotive brands such as

BMW delivers 'Luxe' experience at Goodwood Festival of Speed

BMW delivers 'Luxe' experience at Goodwood Festival of Speed

Automotive brand BMW has worked with experiential agency TRO to deliver an activation at Goodwood Festival of speed, which runs

BMW creates immersive experience at PGA Championship 2017

BMW creates immersive experience at PGA Championship 2017

Automotive brand BMW has worked with experiential agency TRO to create the 'BMW Championship Village' at the BMW PGA Championship

Weekender: BMW at Tate Modern, Bestival, Beefeater

Weekender: BMW at Tate Modern, Bestival, Beefeater

Events to look out for this weekend include BMW and Tate Modern's art collaboration, Bestival at The House of St

Brand slam: BMW versus Hyundai

Brand slam: BMW versus Hyundai

In this month's Brand Slam we pitch the experiential marketing strategies of automotive giants BMW and Hyundai against each other.

Banana Republic stages pop-ups for New York Fashion Week

Banana Republic stages pop-ups for New York Fashion Week

Clothing retailer Banana Republic is celebrating its spring 2017 collection and New York Fashion Week (NYFW) with a number of

Top five experiential stories of the week

Top five experiential stories of the week

Tottenham Hotspur's aim to create the ultimate fan experience, Dyson's Crystal Maze-style challenge, the launch of Virgin Sport, BMW's immersive

BMW partners with Tate to stage immersive exhibition

BMW partners with Tate to stage immersive exhibition

Tate Modern and BMW have collaborated to stage the first BMW Tate Live Exhibition, Ten Days Six Nights.

BMW rolls out augmented reality product showcase

BMW rolls out augmented reality product showcase

Automotive brand BMW is rolling out a pilot programme enabling customers to explore their ideal BMW i3 or i8 model

BMW showcases virtual reality brand experience

BMW showcases virtual reality brand experience

BMW is using Google Spotlight Stories technology to create a 360° interactive virtual reality brand experience, broadcasted via YouTube.