Topic page for Baileys at Campaign UK

Campaign UK topic page, a collection of Baileys articles and analysis

Articles: 25 Results
Baileys appoints Mother as global strategic and creative agency

Baileys appoints Mother as global strategic and creative agency

Baileys, the Diageo-owned Irish liqueur brand, has appointed Mother as its global strategic and creative agency after a competitive pitch.

Diageo and BBH end 15-year relationship

Diageo and BBH end 15-year relationship

Diageo and Bartle Bogle Hegarty have ended their 15-year relationship, as the Baileys and Gordon's accounts move in-house.

Baileys launches 'toasting' digital campaign

Baileys launches 'toasting' digital campaign

Bailey's has released a digital campaign featuring Daisy Lowe to complement its new "here's to us" position.

Diageo partners with Guardian Labs to trial real-time branded content

Diageo partners with Guardian Labs to trial real-time branded content

Diageo and Guardian Labs are testing a new approach to branded content for Baileys that uses data to inform content

Baileys targets millennial women with global Here's to Us campaign

Baileys targets millennial women with global Here's to Us campaign

Diageo is attempting to persuade millennials to drink Bailey's in bars and clubs with a global ad campaign featuring groups

Baileys "here's to us" by Bartle Bogle Hegarty

Baileys "here's to us" by Bartle Bogle Hegarty

, Bartle Bogle Hegarty for Baileys
Diageo uses mobile tech for Haig Club and rolls out gold Baileys bottle for Christmas

Diageo uses mobile tech for Haig Club and rolls out gold Baileys bottle for Christmas

Diageo is plotting a "dual screen" campaign for Haig Club that will send mobile ads to consumers when they are

Marketing Society Brand of the Year 2014 nominees #1: Aldi, Baileys, BT, Burberry and EasyJet

Marketing Society Brand of the Year 2014 nominees #1: Aldi, Baileys, BT, Burberry and EasyJet

All this week we will be running through the brands shortlisted for this year's Marketing Society Brand of the Year

Baileys "This Book And Me" by Sunshine
Diageo focus on innovation drives return to UK growth

Diageo focus on innovation drives return to UK growth

Diageo, the world's largest drinks company, revealed its financial year results today, stating that a focus on innovation has helped