Topic page for Benefit at Campaign UK

Campaign UK topic page, a collection of Benefit articles and analysis

Articles: 45 Results

Benefit embarks on 'Con-Tour' of the UK

Cosmetics brand Benefit is set to embark on a tour with its Hoola Ice Cream Van, which will 'con-tour' the

Behind the scenes: Benefit's 'GlastonBrow' drive-thru

Cosmetics brand Benefit launched its GlastonBrow drive-thru this week, which offered festival-goers free Benefit goodies, brow waxes and festival essentials.

Top five experiential stories of the week

Benefit's brow and beauty drive-thru, Walt Disney Studios' pirates in the sea, Jaguar Land Rover's light installation, Topshop's VR waterslide

Benefit launches brows and beauty drive-thru

Cosmetics brand Benefit has worked with experiential agency The Persuaders to launch GlastonBrow, the first brows and beauty drive-thru.

Brand Slam: Charlotte Tilbury vs Benefit

In this month's Brand Slam we pitch the experiential marketing strategies of beauty brands Charlotte Tilbury and Benefit against each

Top five experiential stories of the week

Bud Light's 'We're Here' tour, Heineken House at Coachella, Benefit's #RaiseABrow pop-up, Air New Zealand's inflight pop-up and Nestlé's Aisle

Behind the scenes: Benefit's #RaiseABrow pop-up

Cosmetics brand Benefit brought back its charitable initiative, the 'Bold Is Beautiful Project', with a #RaiseABrow pop-up shop in central

Weekender: Peroni at Somerset House, Benefit pop-up, Cocktails in the City

Events to watch out for this weekend include the launch of Peroni's six-month residency at Somerset House, Benefit's 'Bold is

Top five experiential stories of the week

Nike's Air Max celebrations, Bosch's 3D activation, Benefit's pink pop-up, Bridgestone's Olympic campaign and Cadbury's Easter maze are this week's

Five of the best emotion-powered tech

From brow translators to emotion reading radios, Event takes a look at five examples of emotion-powered technology.