Topic page for Brand Finance at Campaign UK

Campaign UK topic page, a collection of Brand Finance articles and analysis

Articles: 2 Results
The marketing industry has become dangerously obsessed by proxies instead of profit

The marketing industry has become dangerously obsessed by proxies instead of profit

In the world of marketing ROI, proxies such as 'likes' and 'impressions' are certainly important, but profitability still underpins a

'Great' campaign helps British brands grow by £37bn

'Great' campaign helps British brands grow by £37bn

The UK's 'Great' campaign, which has championed British brands and culture from the Olympics to fashion, has helped boost brand