Topic page for Cadbury at Campaign UK
Campaign UK topic page, a collection of Cadbury articles and analysis
Leading UK marketers celebrate the most iconic British brands from the past five decades
Cadbury's new campaign, 'Tastes Like This Feels', follows Coke in promising consumers a tangible benefit - but it's the use
Cadbury has replaced its 'Free the joy' slogan with 'Tastes like this feels', with the tagline appearing in a new
The London Stock Exchange has traditionally been dominated by strongly branded businesses like Burberry, SABMiller and Reckitt Benckiser, but that
Nestlé has lost its attempt to trademark the design of its Kit Kat bars, losing a High Court battle to
Cadbury, the confectionery brand owned by Mondelez, has created a huge advent calendar for its £10 million Christmas campaign.
Cadbury has resurrected the Milk Tray Man in a new ad campaign, which sees him search for his more thoughtful
Cadbury has signed a six figure, one year deal with Mumsnet to promote the brand on the site.
Heather Andrew, CEO of consumer neuro-research specialists Neuro-Insight, deconstructs how the winners of Marketing's polls on the best ads of
Cadbury's 'Gorilla' has been named the public's favourite ad of all time, while marketers' top ad is Guinness' 'Surfer', according
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