Topic page for Cadbury at Campaign UK

Campaign UK topic page, a collection of Cadbury articles and analysis

Articles: 105 Results
Best of British brands: Jonathan Mildenhall on Cadbury Dairy Milk "nothing tastes better"

Best of British brands: Jonathan Mildenhall on Cadbury Dairy Milk "nothing tastes better"

Leading UK marketers celebrate the most iconic British brands from the past five decades

Cadbury 'memevertising' campaign should have creative agencies feeling nervous

Cadbury 'memevertising' campaign should have creative agencies feeling nervous

Cadbury's new campaign, 'Tastes Like This Feels', follows Coke in promising consumers a tangible benefit - but it's the use

Cadbury adopts new Coke-like tagline 'Tastes like this feels'

Cadbury adopts new Coke-like tagline 'Tastes like this feels'

Cadbury has replaced its 'Free the joy' slogan with 'Tastes like this feels', with the tagline appearing in a new

Is the value of the brand about to fall?

Is the value of the brand about to fall?

The London Stock Exchange has traditionally been dominated by strongly branded businesses like Burberry, SABMiller and Reckitt Benckiser, but that

Nestlé loses bid to trademark Kit Kat's four-finger shape

Nestlé loses bid to trademark Kit Kat's four-finger shape

Nestlé has lost its attempt to trademark the design of its Kit Kat bars, losing a High Court battle to

Cadbury creates giant advent calendar for Christmas ad campaign

Cadbury creates giant advent calendar for Christmas ad campaign

Cadbury, the confectionery brand owned by Mondelez, has created a huge advent calendar for its £10 million Christmas campaign.

Cadbury's Milk Tray Man is back to find his successor

Cadbury's Milk Tray Man is back to find his successor

Cadbury has resurrected the Milk Tray Man in a new ad campaign, which sees him search for his more thoughtful

Cadbury aims to bring 'joy' to mums in six figure Mumsnet deal

Cadbury aims to bring 'joy' to mums in six figure Mumsnet deal

Cadbury has signed a six figure, one year deal with Mumsnet to promote the brand on the site.

The neuroscience behind the popularity of Cadbury's 'Gorilla' and Guinness 'Surfer'

The neuroscience behind the popularity of Cadbury's 'Gorilla' and Guinness 'Surfer'

Heather Andrew, CEO of consumer neuro-research specialists Neuro-Insight, deconstructs how the winners of Marketing's polls on the best ads of

Cadbury's Gorilla is nation's favourite ad, while industry opts for Guinness' Surfer

Cadbury's Gorilla is nation's favourite ad, while industry opts for Guinness' Surfer

Cadbury's 'Gorilla' has been named the public's favourite ad of all time, while marketers' top ad is Guinness' 'Surfer', according