Topic page for Case study at Campaign UK

Campaign UK topic page, a collection of Case study articles and analysis

Articles: 54 Results
Supermarket price wars: How to convince consumers a brand offers value

Supermarket price wars: How to convince consumers a brand offers value

Many retailers broadcast offers to convince the public they offer good value. But citing new in-house research, Richard Shotton, head

Four transformational things marketers need to do to reboot banking

Four transformational things marketers need to do to reboot banking

A huge loss of trust, a perceived lack of transparency and a mega hangover from the financial crash and bank

Saatchi & Saatchi London agrees to pay cleaners owed wages

Saatchi & Saatchi London agrees to pay cleaners owed wages

Saatchi & Saatchi London has defended its position after 35 cleaners were not paid for working at its Charlotte Street

Case study: Topshop at London Fashion Week

Case study: Topshop at London Fashion Week

Topshop's clever use of social media at London Fashion Week helped to launch the retailer's 2015 spring/summer collection.

13 ways to create a winning print ad

13 ways to create a winning print ad

The Gunn Report has classified over 1,000 of the most awarded and admired ads and campaigns in the world from

Unilever Foundry challenges start-ups on kids' nutrition, hygiene and water-saving

Unilever Foundry challenges start-ups on kids' nutrition, hygiene and water-saving

Hand-washing, home-cleaning and water-saving solutions are among the six briefs unveiled by Unilever in an open challenge to start-ups to

Tech-savvy over 50s feel shut out by the likes of Apple and Samsung

Tech-savvy over 50s feel shut out by the likes of Apple and Samsung

Tech-savvy consumers over the age of 50 have said they feel ignored by tech giants such as Apple and Samsung,

Outdoor ads three times more effective when planned with mobile data

Outdoor ads three times more effective when planned with mobile data

Out-of-home advertising is three times more effective when mobile data is used to plan campaigns, according to the initial results

Majority of 15m Twitter users in the UK follow a newspaper

Majority of 15m Twitter users in the UK follow a newspaper

The symbiotic relationship between Twitter and newsbrands has been underlined in new research commissioned by Newsworks and presented today.

John Lewis Christmas ads: a Twitter comparison

John Lewis Christmas ads: a Twitter comparison

John Lewis' 2013 Christmas ad was mentioned in almost 50,000 tweets in the first 24 hours after it was released