Topic page for ComScore at Campaign UK

Campaign UK topic page, a collection of ComScore articles and analysis

Articles: 54 Results
Bots: the secret problem marketers are missing

Bots: the secret problem marketers are missing

Most advertisers naively think the negative impact of ads being seen by bots is limited to wasted impressions and budget.

ComScore chief says media needs to look beyond CTRs

ComScore chief says media needs to look beyond CTRs

Cookies don't tell the whole story and display ads are not as useless as you might first expect according to

Google partners with ComScore to offer real-time metrics for marketers

Google partners with ComScore to offer real-time metrics for marketers

Google has partnered with ComScore to offer a real-time audience metric designed to help brand marketers easily measure campaigns across

Google partners with ComScore to offer real-time metrics for marketers

Google partners with ComScore to offer real-time metrics for marketers

Google has partnered with ComScore to offer a real-time audience metric designed to help brand marketers easily measure campaigns across

Channel 4 reaches 10m registered users

Channel 4 reaches 10m registered users

Channel 4 reports its viewer database has reached more than 10 million registered viewers, including half of all 16- to

Generation iPhone likes video: make them 'like' yours

Generation iPhone likes video: make them 'like' yours

There are staggering stats already about the amount of people watching video on mobile devices.

Apple smartphone lead threatened as Samsung doubles market share

Apple smartphone lead threatened as Samsung doubles market share

Samsung is rapidly gaining ground on Apple's lead in the UK smartphone market after "tremendous growth" in the past year,

The stellar performance of online video

The stellar performance of online video

While video may take more investment for the initial creative, research from MediaMind shows that the benefits are clear.

Facebook study analyses retail brands' use of platform

Facebook study analyses retail brands' use of platform

Retail brands can benefit from greater reach on Facebook by targeting their fans' friends, while paid-for ads on the social

Arif Durrani: Facebook ads still have much to prove

Arif Durrani: Facebook ads still have much to prove

Facebook ads do work and comScore has proved it, or at least that's what the headlines emanating from the US