Topic page for Consignia at Campaign UK

Campaign UK topic page, a collection of Consignia articles and analysis

Articles: 2 Results
From New Coke to Paddy Power in North Korea, seven classic marketing U-turns

From New Coke to Paddy Power in North Korea, seven classic marketing U-turns

This week saw Coca-Cola turn about-face with its decision to change the formula of its Vitaminwater brand, following an outcry

U-turn if you want to: Top 10 marketing U-turns

U-turn if you want to: Top 10 marketing U-turns

Ryanair beware: the pitfalls of repositioning have befallen many big brands, writes Gordon Carson.