Topic page for Consumer Goods at Campaign UK

Campaign UK topic page, a collection of Consumer Goods articles and analysis

Articles: 1411 Results
Private view: Rob Doubal and Graeme Noble

Private view: Rob Doubal and Graeme Noble

McCann's Rob Doubal and TMW Unlimited's Graeme Noble review ads by Lotto, Guinness, Barbie, Very, and Cadbury Milk Tray.

Agencies line up for Imperial Tobacco task

Agencies line up for Imperial Tobacco task

Imperial Tobacco, the British cigarettes business, is on the hunt for a social media agency.

Breakfast Briefing: Drs call for 20% soft drinks tax, Apple gives Greece free iCloud

Breakfast Briefing: Drs call for 20% soft drinks tax, Apple gives Greece free iCloud

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

Why it's time for less argument and more service in advertising

Why it's time for less argument and more service in advertising

Constantly thinking up smart ways to try to convince people your product is great is exhausting for brands, agencies and

Katie Price and Piers Morgan play up the hate in Lotto campaign

Katie Price and Piers Morgan play up the hate in Lotto campaign

Two of the UK's most reviled celebrities, Katie Price and Piers Morgan, make fun of themselves in a new campaign

Asda brings back 'pocket tap' and adopts Walmart strap line in TV ad

Asda brings back 'pocket tap' and adopts Walmart strap line in TV ad

Asda has brought back its familiar pocket tap of years gone by in its new TV ad campaign that launches

Summer reads: Eight essential books to dip into over your holidays
Lego social media chief: Oreo set a dangerous precedent for real-time marketing

Lego social media chief: Oreo set a dangerous precedent for real-time marketing

Real-time is so much more than just a comms strategy, marketers should start to view it as a business model,

Get the 'earned vs paid' balance right to capture engagement

Get the 'earned vs paid' balance right to capture engagement

Do you really know what your customers want, or just what they might need? There is an important difference in

Meet Generation V: the cost-conscious young mums craving affordable luxuries

Meet Generation V: the cost-conscious young mums craving affordable luxuries

Brands crafting their messages to a narrow definition of "millennials" might be alienating another young demographic - mums under the