Topic page for Consumer Goods at Campaign UK
Campaign UK topic page, a collection of Consumer Goods articles and analysis
McCann's Rob Doubal and TMW Unlimited's Graeme Noble review ads by Lotto, Guinness, Barbie, Very, and Cadbury Milk Tray.
Imperial Tobacco, the British cigarettes business, is on the hunt for a social media agency.
Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.
Constantly thinking up smart ways to try to convince people your product is great is exhausting for brands, agencies and
Two of the UK's most reviled celebrities, Katie Price and Piers Morgan, make fun of themselves in a new campaign
Asda has brought back its familiar pocket tap of years gone by in its new TV ad campaign that launches
Real-time is so much more than just a comms strategy, marketers should start to view it as a business model,
Do you really know what your customers want, or just what they might need? There is an important difference in
Brands crafting their messages to a narrow definition of "millennials" might be alienating another young demographic - mums under the
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