Topic page for Content marketing at Campaign UK

Campaign UK topic page, a collection of Content marketing articles and analysis

Articles: 26 Results
Jack Morton hires content studio director

Jack Morton hires content studio director

Global brand experience agency Jack Morton Worldwide has appointed Christopher Butler as its new director of content studio, to be

What #Twitter10k means for content marketers

What #Twitter10k means for content marketers

The prospect of Twitter increasing its character limit from 140 to 10,000 signals a likely step change in the way

'Augmented reality' tops Bing's most-searched buzzwords in 2015

'Augmented reality' tops Bing's most-searched buzzwords in 2015

Microsoft search engine Bing has announced the phrase 'Augmented reality' (AR) was the most-searched for marketing industry buzzword of 2015.

Posting without purpose: why it's time content marketers questioned 'always on'

Posting without purpose: why it's time content marketers questioned 'always on'

As brands continue to move into publishing, Simon Law, the chief strategy officer of Possible London, urges marketers not to

If only 1 in 5 pieces of content is engaged with, it's time to be intelligent

If only 1 in 5 pieces of content is engaged with, it's time to be intelligent

Content is king in the realm of digital marketing, yet new data from BrightEdge indicates that only one in five

Our collective marketing rule book needs to be rewritten for agility

Our collective marketing rule book needs to be rewritten for agility

Agile is ability, says Mark Brayton, interactive marketing director for personal and corporate banking at Barclays, and it is the

Lidl enters into sponsorship of Mumsnet website

Lidl enters into sponsorship of Mumsnet website

Lidl UK has signed a six figure deal to sponsor the food pages on Mumsnet, the news and social website

Find your cultural white space: six lessons in content marketing from global CMOs

Find your cultural white space: six lessons in content marketing from global CMOs

As Unilever kicks off an ambitious content partnership with Vice's new millennial women's channel, what are the lessons marketers can

The best Cannes season for content marketers

The best Cannes season for content marketers

Cannes Lions 2014 was the year of Kanye West, Courtney Love and Jared Leto. It was also the year that

Brand newsrooms: can you really hack it?

Brand newsrooms: can you really hack it?

Brand journalism, done well, is an effective way to engage consumers but employing tactics straight from the newsroom may not