Topic page for Creative Client at Campaign UK

Campaign UK topic page, a collection of Creative Client articles and analysis

Articles: 3 Results
Intel CMO Steve Fund on drones, in-house agencies and evolving a brand with a legendary 'bong'

Intel CMO Steve Fund on drones, in-house agencies and evolving a brand with a legendary 'bong'

"If we think we can do it better, cheaper or faster internally, we will."

Fiat Chrysler's Olivier François doesn't expect agencies to do his job

Fiat Chrysler's Olivier François doesn't expect agencies to do his job

"My expectation is they feed me with inspiring ingredients, and I take things from there."

How CMO Jonathan Mildenhall is helping Airbnb evolve from disruptive app to full-service travel brand

How CMO Jonathan Mildenhall is helping Airbnb evolve from disruptive app to full-service travel brand

Forget houses. The controversial tech company is increasingly relying on user experiences--lived and shared on social media--to propel its marketing.