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Topic page for DMEXCO at Campaign UK
Campaign UK topic page, a collection of DMEXCO articles and analysis
Day 30: 5 ways to build brand stories using programmatic
We explore how programmatic needn't just be about performance - and how automated buying and cross-device targeting can help build
Day 29: Bringing down the walled garden of cross-device
How widely is cross-device used among media agencies and their advertising partners - and how do you define it? Campaign
Day 28: VIDEO - Why Cross-Device is the True Path to Purchase
Campaign and The Trade Desk host a discussion about the changing nature of cross-device targeting
Day 27: Dmexco in quotes - the measure of success
In recent years, the metrics we use to measure success in advertising have been a focus for discussion. We've rounded
Day 26: 7 apps you need to download for Dmexco
From conversation starters to apps that'll make your Dmexco experience, we've rounded up the apps you need on your smartphone
Day 25: Programmatic goes native
We investigate how programmatic is changing the face of native advertising
Day 24: Connected Life - What's next for programmatic TV?
Programmatic buying is coming to TV - we look at how it's set to change the face of TV advertising
Day 23: Artificial intelligence and the future of programmatic
AI and machine learning are set to change the face of advertising - here's how.
Day 22: Dmexco buzzwords - content marketing
In recent years, brands have increasingly turned to content marketing - here's what you can expect to see at Dmexco
Day 21: Dining out near Dmexco
Once you've hit the halls of Dmexco, you'll need a feed - we've rounded up some nearby eateries to whet
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