Topic page for Dairylea at Campaign UK

Campaign UK topic page, a collection of Dairylea articles and analysis

Articles: 10 Results
Dairylea 'squigglywigglyness' by BMB

Dairylea 'squigglywigglyness' by BMB

Dairylea is launching a TV campaign, by Beattie McGuinness Bungay London, to support its products' new, natural recipe.

Dairylea 'new natural recipe' by  Beattie McGuinness Bungay

Dairylea 'new natural recipe' by Beattie McGuinness Bungay

Dairylea has launched a poster and print campaign for its new, natural recipe. It is the first work for the

New business leagues (January-December 2011)

New business leagues (January-December 2011)

Adam & Eve won the Lastminute.com advertising account, as Rainey Kelly Campbell Roalfe/Y&R and Carat finished the year on top

BMB wins £3m Dairylea account

BMB wins £3m Dairylea account

Kraft Foods has appointed Beattie McGuinness Bungay (BMB) to handle Dairylea's £3m advertising account, putting an end to its long

Pitch Update

Pitch Update

There's late drama on the Paddy Power pitch, while the Dairylea review is whittled down to two. O2's search for

Sector Insight: Sweet and savoury spreads

Sector Insight: Sweet and savoury spreads

Sweet and savoury spreads have enjoyed success over recent years, but with a high level of market penetration, brands must

Dairylea calls review of £3 million advertising account

Dairylea calls review of £3 million advertising account

Kraft Foods is holding a review of the £3 million advertising account for its Dairylea cheese brand.

Dairy Crest takes on rivals with Chedds

Dairy Crest takes on rivals with Chedds

Dairy Crest is mounting a major challenge to Dairylea and Cheestrings with the launch of Chedds, a cheese product aimed

Dairylea plots 'natural' shift

Dairylea plots 'natural' shift

US food company Kraft is to reposition its Dairylea spreadable cheese brand to focus on its ingredients and introduce the

Kraft revamps corporate identity

Kraft revamps corporate identity

NEW YORK - Kraft Foods has unveiled a new-look corporate logo and slogan aimed at defending its products from the