Topic page for Database Marketing at Campaign UK

Campaign UK topic page, a collection of Database Marketing articles and analysis

Articles: 1056 Results
The tragedy of Olive Cooke reveals a lack of humanity by charity marketers

The tragedy of Olive Cooke reveals a lack of humanity by charity marketers

The voluntary codes of contact under which charities operate do not appear to be working. Jon Wilkins, executive chairman of

Watch: Smart Data Live 2015: 'Data is not very sexy, but it's incredibly important'

Watch: Smart Data Live 2015: 'Data is not very sexy, but it's incredibly important'

The AOP (Association of Online Publishers) and the PPA (Professional Publishers Association) partnered last week to hold Smart Data Live!,

The year ahead for customer engagement

The year ahead for customer engagement

In an age when the consumer calls the shots, optimising the customer experience becomes the number-one challenge for brands and

John Lewis ends free tea and cake perk for loyalty scheme members

John Lewis ends free tea and cake perk for loyalty scheme members

John Lewis is retracting its offer of free tea and cake to loyalty card members, one of the scheme's key

What does it take for UK consumers to part with their data?

What does it take for UK consumers to part with their data?

What would it take for you to hand over your personal data to a brand? A free lunch? A discount

Government warns Google Glass must adhere to same rules as CCTV

Government warns Google Glass must adhere to same rules as CCTV

The Information Commissioner's Office (ICO) has warned that wearable tech such as Google Glass that captures video or pictures, must

Rapp appoints Alexei Orlov as global chief executive

Rapp appoints Alexei Orlov as global chief executive

Rapp has hired Alexei Orlov, a former chairman of Wunderman Worldwide, as its chief executive, replacing Bob Horvath, who will

Npower partners Google-owned Nest Labs to take on British Gas' smart home products

Npower partners Google-owned Nest Labs to take on British Gas' smart home products

Npower is taking on British Gas in the smart home sector by partnering with Google-owned Nest Labs to offer its

Tesco puts better online ad-targeting top of mind

Tesco puts better online ad-targeting top of mind

The supermarket's data division, Dunnhumby, aims to make digital advertising more personalised, its chief executive, Simon Hay, tells David Benady.

Tesco hit by further sales decline as it turns to digital Clubcard and social network

Tesco hit by further sales decline as it turns to digital Clubcard and social network

Tesco has reported that like-for-like sales in the UK have dropped 1.3% as it is squeezed by discounters Aldi and