Topic page for Direct Line at Campaign UK

Campaign UK topic page, a collection of Direct Line articles and analysis

Articles: 27 Results
From vlogger partnerships to rubbish football teams, Direct Line CMO talks brand strategy

From vlogger partnerships to rubbish football teams, Direct Line CMO talks brand strategy

He's a Youtube personality who rose to the status of internet royalty by making videos that often are essentially about

Direct Line recruits vlogger Alfie Deyes to improve young people's driving

Direct Line recruits vlogger Alfie Deyes to improve young people's driving

Direct Line has launched a new campaign fronted by vlogger (and Zoella's boyfriend) Alfie Deyes to improve young people's driving

Direct Line insures against burnt turkeys for free

Direct Line insures against burnt turkeys for free

Nervous chefs can take out free insurance against burnt, dropped, dry and undercooked turkeys in a new campaign from Direct

Harvey Keitel helps out a hen do in new Direct Line ad

Harvey Keitel helps out a hen do in new Direct Line ad

Harvey Keitel returns as Winston Wolf and helps a group of women on a hen do in the new ad

Direct Line Winston Wolf ad escapes ad ban

Direct Line Winston Wolf ad escapes ad ban

Direct Line's high profile re-launch campaign starring Harvey Keitel has avoided censure from the Advertising Standards Authority, despite complaints it

Direct Line Winston Wolf ad escapes ad ban

Direct Line Winston Wolf ad escapes ad ban

Direct Line's high profile re-launch campaign starring Harvey Keitel has avoided censure from the Advertising Standards Authority, despite complaints it

Wearable technology will 'transform' insurance, says Direct Line marketing boss

Wearable technology will 'transform' insurance, says Direct Line marketing boss

Wearable devices could give insurance firms genuine insight into whether a person is a bad risk, by passing on data

Direct Line chief on Pulp Fiction, Breaking Bad and insurance as a vaccine

Direct Line chief on Pulp Fiction, Breaking Bad and insurance as a vaccine

When most people think about insurance they don't think about great customer service and a good deal: they think about

Watch Harvey Keitel's Wolf bark again in new Direct Line ads

Watch Harvey Keitel's Wolf bark again in new Direct Line ads

Watch Direct Line's latest ad starring Harvey Keitel reprising his character Winston Wolf from 'Pulp Fiction'.

Direct Line challenges rivals with Harvey Keitel 'fixer' ads

Direct Line challenges rivals with Harvey Keitel 'fixer' ads

Direct Line has challenged rival insurance firms to match its customer offering with a new £40m campaign starring Harvey Keitel