Topic page for Direct Marketing at Campaign UK

Campaign UK topic page, a collection of Direct Marketing articles and analysis

Articles: 3077 Results
Why is everyone raving about Media360 2015?

Why is everyone raving about Media360 2015?

It's been a month since our first foray of Media360 by-the-sea, featuring more than 80 brands, and the response has

Summer reads: Eight essential books to dip into over your holidays
Costa brand and innovation chief on why it doesn't advertise on TV

Costa brand and innovation chief on why it doesn't advertise on TV

Costa brand and innovation director Carol Welch lifts the lid on Costa's marketing strategy, its expansion, and why it doesn't

The DMA and IDM merge to create Europe's largest marketing trade body

The DMA and IDM merge to create Europe's largest marketing trade body

The Direct Marketing Association (DMA) and the Institute of Digital Marketing (IDM) have merged to create a stronger industry-wide organisation.

The tragedy of Olive Cooke reveals a lack of humanity by charity marketers

The tragedy of Olive Cooke reveals a lack of humanity by charity marketers

The voluntary codes of contact under which charities operate do not appear to be working. Jon Wilkins, executive chairman of

YouTube takes over KitKat wrappers

YouTube takes over KitKat wrappers

KitKat, the Nestlé confectionery brand, is encouraging consumers to take a YouTube break in its biggest ever redesign.

Copywriters' misery spells the end of an era

Copywriters' misery spells the end of an era

Debi Bester, writer in residence at the Direct Marketing Association, reveals what copywriters really think.

Princess Charlotte's birth prompts flurry of royal baby ads

Princess Charlotte's birth prompts flurry of royal baby ads

When it comes to advertising your brand on the back of a real-time event, few opportunities come any bigger than

Labour Party winning social media election battle

Labour Party winning social media election battle

The Labour Party is winning the social media election battle with its policymakers broadcasting nearly double the number of posts

Why Pret's coffee giveaway leaves a bad taste

Why Pret's coffee giveaway leaves a bad taste

Pret's new 'loyalty' scheme, which allows staff to give free coffee to people they 'like' leaves Ben Stephens, executive chairman