Topic page for Direct Marketing at Campaign UK
Campaign UK topic page, a collection of Direct Marketing articles and analysis
It's been a month since our first foray of Media360 by-the-sea, featuring more than 80 brands, and the response has
Costa brand and innovation director Carol Welch lifts the lid on Costa's marketing strategy, its expansion, and why it doesn't
The Direct Marketing Association (DMA) and the Institute of Digital Marketing (IDM) have merged to create a stronger industry-wide organisation.
The voluntary codes of contact under which charities operate do not appear to be working. Jon Wilkins, executive chairman of
KitKat, the Nestlé confectionery brand, is encouraging consumers to take a YouTube break in its biggest ever redesign.
Debi Bester, writer in residence at the Direct Marketing Association, reveals what copywriters really think.
When it comes to advertising your brand on the back of a real-time event, few opportunities come any bigger than
The Labour Party is winning the social media election battle with its policymakers broadcasting nearly double the number of posts
Pret's new 'loyalty' scheme, which allows staff to give free coffee to people they 'like' leaves Ben Stephens, executive chairman
Account Manager To £40k plus benefits Agencyland Limited, London
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