Topic page for Dmexco at Campaign UK

Campaign UK topic page, a collection of Dmexco articles and analysis

Articles: 54 Results

Day 30: 5 ways to build brand stories using programmatic

We explore how programmatic needn't just be about performance - and how automated buying and cross-device targeting can help build

Day 29: Bringing down the walled garden of cross-device

How widely is cross-device used among media agencies and their advertising partners - and how do you define it? Campaign

Day 28: VIDEO - Why Cross-Device is the True Path to Purchase

Campaign and The Trade Desk host a discussion about the changing nature of cross-device targeting

Day 27: Dmexco in quotes - the measure of success

In recent years, the metrics we use to measure success in advertising have been a focus for discussion. We've rounded

Day 26: 7 apps you need to download for Dmexco

From conversation starters to apps that'll make your Dmexco experience, we've rounded up the apps you need on your smartphone

Day 25: Programmatic goes native

We investigate how programmatic is changing the face of native advertising

Day 24: Connected Life - What's next for programmatic TV?

Programmatic buying is coming to TV - we look at how it's set to change the face of TV advertising

Day 23: Artificial intelligence and the future of programmatic

AI and machine learning are set to change the face of advertising - here's how.

Day 22: Dmexco buzzwords - content marketing

In recent years, brands have increasingly turned to content marketing - here's what you can expect to see at Dmexco

Die Fette Kuh

Day 21: Dining out near Dmexco

Once you've hit the halls of Dmexco, you'll need a feed - we've rounded up some nearby eateries to whet