Topic page for E4 at Campaign UK

Campaign UK topic page, a collection of E4 articles and analysis

Articles: 31 Results
MiC's Binky pledges to waive fee after backlash

MiC's Binky pledges to waive fee after backlash

'Made in Chelsea' actress Alexandra "Binky" Felstead has pledged to waive her fee for fronting an Instagram campaign for a

Domino's Pizza strikes two-year Hollyoaks sponsorship deal

Domino's Pizza strikes two-year Hollyoaks sponsorship deal

Domino's Pizza has agreed a multi-million pound deal to sponsor youth-focused soap Hollyoaks for two years from next Monday.

Nintendo to air players' in-game Mario Kart footage in TV spots

Nintendo to air players' in-game Mario Kart footage in TV spots

Nintendo is offering the players of 'Mario Kart 8' on its Wii U console a chance to have highlights of

Sony phone to be first product placement on E4's Made In Chelsea

Sony phone to be first product placement on E4's Made In Chelsea

Sony has signed to be the first product placement partner for E4's 'Made In Chelsea' reality show, in a deal

MySpace was a live case study in how not to manage a brand - BBH's Lindsay Nuttall #web25

MySpace was a live case study in how not to manage a brand - BBH's Lindsay Nuttall #web25

Lindsay Nuttall, joint chief digital officer at BBH, and former marketer at the BBC, E4, MySpace and ASOS, believes that

E4 rolls out Eefer character in first brand refresh in six years

E4 rolls out Eefer character in first brand refresh in six years

Channel 4 has unveiled a brand new look for its E4 young adult entertainment channel, its first refresh since 2007.

Kellogg signs deal with C4 to promote Krave

Kellogg signs deal with C4 to promote Krave

Kellogg has signed a multimedia partnership with Channel 4 to promote its cereal Krave through TV ads on E4 and

Chambord makes TV debut with E4's Revenge

Chambord makes TV debut with E4's Revenge

Chambord, the French black raspberry liqueur, has embarked on its first foray into TV by sponsoring of E4's US drama

Channel 4 ad revenues up 12.5% in 2010

Channel 4 ad revenues up 12.5% in 2010

Channel 4's TV ad revenue grew 12.5% year on year to £794.2m in 2010 while commercial director Andy Barnes' total

Pizza Hut Delivery launches spoof ad exclusively on E4

Pizza Hut Delivery launches spoof ad exclusively on E4

Pizza Hut Delivery is launching a tongue-in-cheek TV campaign that targets a younger audience.