Topic page for Electronic Arts at Campaign UK
Campaign UK topic page, a collection of Electronic Arts articles and analysis
Havas SE Cake to handle EA product launches in PR brief win
Havas SE Cake has been handed Electronic Arts' (EA) PR account for its shooter and action titles, which will see
EA develops Gone with the Wind-inspired social media sitcom for The Sims 4
Electronic Arts has launched a real-time, social media sitcom to promote the launch of 'The Sims 4'.
Game and Gamestation brands survive following acquisition
Game Group has been saved by private investment firm OpCapita in a move that will safeguard more than 3,000 jobs
Mass Effect 3 'fight for everything' by DraftFCB San Francisco
To promote the launch of the Mass Effect 3 game, Electronic Arts has rolled out an international TV and online
CREATIVE STRATEGY: Computer game launch is a bit spaced-out
I rarely review advertising/PR stunts, for the obvious reason that most of them are barely worth a comment, let alone
IGN partners with Pearl & Dean for Mass Effect 3 campaign
Online gaming publisher IGN Entertainment and cinema sales house Pearl & Dean have tied up on a promotion for pre-orders
Twitter rolls out first wave of UK brand pages
Asda, Cadbury, Sky and Electronic Arts are among the first 20 UK companies to set up brand pages on Twitter.
EA gets together with Katy Perry to boost The Sims
Gaming firm Electronic Arts (EA) has partnered with pop singer Katy Perry to develop and promote multiple games within its
Eurostar and Electronic Arts roll out UK promoted tweets
Eurostar and Electronic Arts have become the latest brands to launch UK targeted ads on Twitter as the rollout of
TBWA\London wins pitch for EA's pan-Euro CRM business
Electronic Arts, the video game publisher, has appointed TBWA\London to handle its pan-European customer relationship marketing, digital and data account.
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