Topic page for Electronic Arts at Campaign UK

Campaign UK topic page, a collection of Electronic Arts articles and analysis

Articles: 26 Results
Havas SE Cake will launch Star Wars Battlefront in November

Havas SE Cake to handle EA product launches in PR brief win

Havas SE Cake has been handed Electronic Arts' (EA) PR account for its shooter and action titles, which will see

The Sims 4: EA develops social media sitcom to promote game's launch

EA develops Gone with the Wind-inspired social media sitcom for The Sims 4

Electronic Arts has launched a real-time, social media sitcom to promote the launch of 'The Sims 4'.

Game: high street video-game specialist acquired by OpCapita private equity firm

Game and Gamestation brands survive following acquisition

Game Group has been saved by private investment firm OpCapita in a move that will safeguard more than 3,000 jobs

Mass Effect 3 'fight for everything' by DraftFCB San Francisco

Mass Effect 3 'fight for everything' by DraftFCB San Francisco

, Draft FCB for EA Games

To promote the launch of the Mass Effect 3 game, Electronic Arts has rolled out an international TV and online

Mass Effect 3: EA Games reaches for the sky with launch promotion

CREATIVE STRATEGY: Computer game launch is a bit spaced-out

I rarely review advertising/PR stunts, for the obvious reason that most of them are barely worth a comment, let alone

Mass Effect 3:IGN Entertainment and Pearl & Dean link up for promotion

IGN partners with Pearl & Dean for Mass Effect 3 campaign

Online gaming publisher IGN Entertainment and cinema sales house Pearl & Dean have tied up on a promotion for pre-orders

Asda: revamps Twitter page

Twitter rolls out first wave of UK brand pages

Asda, Cadbury, Sky and Electronic Arts are among the first 20 UK companies to set up brand pages on Twitter.

Katy Perry: stars in latest marketing activity for The Sims franchise

EA gets together with Katy Perry to boost The Sims

Gaming firm Electronic Arts (EA) has partnered with pop singer Katy Perry to develop and promote multiple games within its

Eurostar: one of the latest brands to launch a promoted tweet

Eurostar and Electronic Arts roll out UK promoted tweets

Eurostar and Electronic Arts have become the latest brands to launch UK targeted ads on Twitter as the rollout of

Electronic Arts: hired TBWA\London

TBWA\London wins pitch for EA's pan-Euro CRM business

Electronic Arts, the video game publisher, has appointed TBWA\London to handle its pan-European customer relationship marketing, digital and data account.