Topic page for FMCG at Campaign UK

Campaign UK topic page, a collection of FMCG articles and analysis

Articles: 10114 Results
The number of brands looking to invest in experiential is up 40% on last year, says Thorne

UK brand investment in experiential to increase 40%, says Pearlfinders

The number of brands investing in experiential marketing is set to increase on a global scale, with significant growth predicted

AmazonFresh: is it headed to the UK sooner than expected?

Amazon's rumoured Ocado talks show growing ambition for AmazonFresh

Reports surfaced last week that Amazon was in secret talks with grocery delivery service Ocado. Does the speculation foreshadow an

Only one brand in Forbes' top 20 list was FMCG

Blog (part two): Are you customer experienced?

In the second of a two-part blog, Sense's Alex Smith discusses how experiential can help FMCG brands play retailers at

Pot Noodle: new ad features a young man pursuing his dream in the boxing world

Pot Noodle says 'you can make it' in new TV campaign

Pot Noodle has released its first TV campaign since hiring Lucky Generals as its creative agency.

Customer experience has always been important, says Smith

Blog: Experience counts... particularly in retail

Retailers need to make far more of the special relationship they have with their customers, says Alex Smith, planning director

Breakfast Briefing: Google shock rebrand, pubs in decline, Paul Polman responds to #Unileverpollutes

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

Why Jimmy's Iced Coffee wants to become the 'P.I.M.P of FMCG'

This week the founder of Jimmy's Iced Coffee put out a rap song declaring himself the 'biggest perso-nal-it-y in the

Private view: Alex Grieve, Adrian Rossi and Nicolas Roope

Alex Grieve, Adrian Rossi and Nicolas Roope review ads from Lloyds Bank, Old Mout Cider, Laundrapp, Carling and Pampers.

L'Oréal: Helen Mirren's appearance was not exaggerated rules ASA

Helen Mirren's face not altered with camera tricks, rules ASA

Dame Helen Mirren's "rejuvenated" appearance in a L'Oréal ad was not exaggerated to mislead people about the potency of moisturising

Amazon Dash: customers can order grocery at the touch of a button

Brands must get to grips with online shopping as a 'matter of urgency'

Online grocery shopping is booming, up by 20% in the UK during 2014, and representing a huge growth opportunity for