Topic page for FMCG at Campaign UK
Campaign UK topic page, a collection of FMCG articles and analysis
UK brand investment in experiential to increase 40%, says Pearlfinders
The number of brands investing in experiential marketing is set to increase on a global scale, with significant growth predicted
Amazon's rumoured Ocado talks show growing ambition for AmazonFresh
Reports surfaced last week that Amazon was in secret talks with grocery delivery service Ocado. Does the speculation foreshadow an
Blog (part two): Are you customer experienced?
In the second of a two-part blog, Sense's Alex Smith discusses how experiential can help FMCG brands play retailers at
Pot Noodle says 'you can make it' in new TV campaign
Pot Noodle has released its first TV campaign since hiring Lucky Generals as its creative agency.
Blog: Experience counts... particularly in retail
Retailers need to make far more of the special relationship they have with their customers, says Alex Smith, planning director
Breakfast Briefing: Google shock rebrand, pubs in decline, Paul Polman responds to #Unileverpollutes
Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.
Why Jimmy's Iced Coffee wants to become the 'P.I.M.P of FMCG'
This week the founder of Jimmy's Iced Coffee put out a rap song declaring himself the 'biggest perso-nal-it-y in the
Private view: Alex Grieve, Adrian Rossi and Nicolas Roope
Alex Grieve, Adrian Rossi and Nicolas Roope review ads from Lloyds Bank, Old Mout Cider, Laundrapp, Carling and Pampers.
Helen Mirren's face not altered with camera tricks, rules ASA
Dame Helen Mirren's "rejuvenated" appearance in a L'Oréal ad was not exaggerated to mislead people about the potency of moisturising
Brands must get to grips with online shopping as a 'matter of urgency'
Online grocery shopping is booming, up by 20% in the UK during 2014, and representing a huge growth opportunity for
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