Topic page for FMCG at Campaign UK
Campaign UK topic page, a collection of FMCG articles and analysis
Amazon's rumoured Ocado talks show growing ambition for AmazonFresh
Reports surfaced last week that Amazon was in secret talks with grocery delivery service Ocado. Does the speculation foreshadow an
Pot Noodle says 'you can make it' in new TV campaign
Pot Noodle has released its first TV campaign since hiring Lucky Generals as its creative agency.
Breakfast Briefing: Google shock rebrand, pubs in decline, Paul Polman responds to #Unileverpollutes
Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.
Why Jimmy's Iced Coffee wants to become the 'P.I.M.P of FMCG'
This week the founder of Jimmy's Iced Coffee put out a rap song declaring himself the 'biggest perso-nal-it-y in the
Helen Mirren's face not altered with camera tricks, rules ASA
Dame Helen Mirren's "rejuvenated" appearance in a L'Oréal ad was not exaggerated to mislead people about the potency of moisturising
Brands must get to grips with online shopping as a 'matter of urgency'
Online grocery shopping is booming, up by 20% in the UK during 2014, and representing a huge growth opportunity for
Asda brings back 'pocket tap' and adopts Walmart strap line in TV ad
Asda has brought back its familiar pocket tap of years gone by in its new TV ad campaign that launches
Lego social media chief: Oreo set a dangerous precedent for real-time marketing
Real-time is so much more than just a comms strategy, marketers should start to view it as a business model,
Lord Puttnam: "I have fired a lot of people in my life. I thought they weren't delivering"
David Puttnam, Labour peer and film producer, was the speaker at The Marketing Society's Annual Lecture this year. Alongside board-level
Meet Generation V: the cost-conscious young mums craving affordable luxuries
Brands crafting their messages to a narrow definition of "millennials" might be alienating another young demographic - mums under the
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