Topic page for FMCG at Campaign UK

Campaign UK topic page, a collection of FMCG articles and analysis

Articles: 1616 Results
Amazon's rumoured Ocado talks show growing ambition for AmazonFresh
January 25, 2016 by Ben Bold

Amazon's rumoured Ocado talks show growing ambition for AmazonFresh

Reports surfaced last week that Amazon was in secret talks with grocery delivery service Ocado. Does the speculation foreshadow an

Pot Noodle says 'you can make it' in new TV campaign
September 02, 2015 by James Swift

Pot Noodle says 'you can make it' in new TV campaign

Pot Noodle has released its first TV campaign since hiring Lucky Generals as its creative agency.

Breakfast Briefing: Google shock rebrand, pubs in decline, Paul Polman responds to #Unileverpollutes
August 11, 2015 by Sara Spary

Breakfast Briefing: Google shock rebrand, pubs in decline, Paul Polman responds to #Unileverpollutes

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

Why Jimmy's Iced Coffee wants to become the 'P.I.M.P of FMCG'
August 07, 2015 by Sara Spary

Why Jimmy's Iced Coffee wants to become the 'P.I.M.P of FMCG'

This week the founder of Jimmy's Iced Coffee put out a rap song declaring himself the 'biggest perso-nal-it-y in the

Helen Mirren's face not altered with camera tricks, rules ASA
July 07, 2015 by Omar Oakes

Helen Mirren's face not altered with camera tricks, rules ASA

Dame Helen Mirren's "rejuvenated" appearance in a L'Oréal ad was not exaggerated to mislead people about the potency of moisturising

Brands must get to grips with online shopping as a 'matter of urgency'
July 07, 2015 by Shona Ghosh

Brands must get to grips with online shopping as a 'matter of urgency'

Online grocery shopping is booming, up by 20% in the UK during 2014, and representing a huge growth opportunity for

Asda brings back 'pocket tap' and adopts Walmart strap line in TV ad
July 06, 2015 by Omar Oakes

Asda brings back 'pocket tap' and adopts Walmart strap line in TV ad

Asda has brought back its familiar pocket tap of years gone by in its new TV ad campaign that launches

Lego social media chief: Oreo set a dangerous precedent for real-time marketing
July 03, 2015 by Lars Silberbauer

Lego social media chief: Oreo set a dangerous precedent for real-time marketing

Real-time is so much more than just a comms strategy, marketers should start to view it as a business model,

Lord Puttnam: "I have fired a lot of people in my life. I thought they weren't delivering"
July 03, 2015 by David Puttnam

Lord Puttnam: "I have fired a lot of people in my life. I thought they weren't delivering"

David Puttnam, Labour peer and film producer, was the speaker at The Marketing Society's Annual Lecture this year. Alongside board-level

Meet Generation V: the cost-conscious young mums craving affordable luxuries
July 01, 2015 by Shona Ghosh

Meet Generation V: the cost-conscious young mums craving affordable luxuries

Brands crafting their messages to a narrow definition of "millennials" might be alienating another young demographic - mums under the