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Topic page for Fast Food at Campaign UK
Campaign UK topic page, a collection of Fast Food articles and analysis
McDonald's to roll out table service at 400 UK restaurants... and more
Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.
McDonald's plan to become 'modern and progressive' on-track
McDonald's boss Steve Easterbrook's oft-stated plan to create a "modern and progressive burger company" appears to be paying off, with
Watch: McDonald's food innovation chief on its 'premium' Signature burger
McDonald's unveiled its new premium positioned Signature burger range in London's Cannon Street restaurant yesterday, one of 28 stores that
McDonald's takes a bite of premium burger market with 'Signature' range
McDonald's is launching a range of thicker, premium burgers in the UK to capitalise on a wider trend for quality
Top branded Vines of the month: McDonalds, Hewlett-Packard & DiGiorno
Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines released in the last four weeks.
McDonald's CMO on catering to millennials post 'pink slime'
McDonald's is seeking to extinguish rumours about its food with the launch of the most comprehensive quality and provenance campaign
Top branded Vines of the month: Coca-Cola, Walkers and Burger King
Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines of the month. This month we
McDonald's marketing boss on why it's rolling out its biggest ever football campaign
McDonald's is rolling out its biggest ever grassroots football campaign this August, as it seeks to tighten ties with local
Top branded Vines of the month: Sony, McDonald's and Lottery Good Causes
Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines of the month. This time round
Lego social media chief: Oreo set a dangerous precedent for real-time marketing
Real-time is so much more than just a comms strategy, marketers should start to view it as a business model,
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