Topic page for First World War at Campaign UK

Campaign UK topic page, a collection of First World War articles and analysis

Articles: 7 Results
Sainsbury's marketing boss on WWI Christmas ad: We wanted to bring it to life sensitively

Sainsbury's marketing boss on WWI Christmas ad: We wanted to bring it to life sensitively

Mark Given, Sainsbury's head of brand communications, spoke to Marketing about the development of the supermarket's epic ad and the

Watch: Sainsbury's celebrates Christmas Day truce in First World War-themed TV ad

Watch: Sainsbury's celebrates Christmas Day truce in First World War-themed TV ad

Sainsbury's has launched its "Christmas is for sharing" First World War-set TV ad, which features a chocolate bar that will

Royal British Legion honours today's armed forces community in Rankin-shot ads

Royal British Legion honours today's armed forces community in Rankin-shot ads

Injured armed forces personnel and the families of those killed in action are the stars of a new print campaign,

The Royal British Legion "every man remembered" by Rainey Kelly Campbell Roalfe/Y&R
The 'deaths' of Harry Styles and Andy Murray commemorated in Royal British Legion ads

The 'deaths' of Harry Styles and Andy Murray commemorated in Royal British Legion ads

The deaths of Andy Murray, Tom Jones, Alex Ferguson, Gordon Brown and Harry Styles are commemorated in a poignant campaign

Stunning pillar of light over London marks WW1 centenary in 'Lights Out' campaign

Stunning pillar of light over London marks WW1 centenary in 'Lights Out' campaign

A stunning pillar of light shot upwards from Victoria Tower Gardens in London at dusk last night (4 August) to

The First World War is no battleground for brands

The First World War is no battleground for brands

Twenty-five years of Magnum, 30 years of the Diet Coke hunk, 150 years of John Lewis