Topic page for First World War at Campaign UK

Campaign UK topic page, a collection of First World War articles and analysis

Articles: 11 Results
Which news stories were most read by you, our audience, in 2014?

Event's top seven stories of 2014

It's been a momentous year for the events industry, and to celebrate the biggest headlines, here's our countdown of the

Sainsbury's ad: depicts temporary truce at Christmas 1914

Sainsbury's marketing boss on WWI Christmas ad: We wanted to bring it to life sensitively

Mark Given, Sainsbury's head of brand communications, spoke to Marketing about the development of the supermarket's epic ad and the

Sainsbury's 'Christmas is for sharing': British and German soldiers in Christmas truce

Watch: Sainsbury's celebrates Christmas Day truce in First World War-themed TV ad

Sainsbury's has launched its "Christmas is for sharing" First World War-set TV ad, which features a chocolate bar that will

The Royal British Legion: posters and print ads highlight charity's continuing support of armed forces community

Royal British Legion honours today's armed forces community in Rankin-shot ads

Injured armed forces personnel and the families of those killed in action are the stars of a new print campaign,

Memories of August 1914 boosts local economy

In numbers: Liverpool's Giants bring £46m to local economy

Memories of August 1914, the UK's flagship event to mark the centenary of the First World War, saw one million

The 'deaths' of Harry Styles and Andy Murray commemorated in Royal British Legion ads

The deaths of Andy Murray, Tom Jones, Alex Ferguson, Gordon Brown and Harry Styles are commemorated in a poignant campaign

Stunning pillar of light marks WW1 centenary in 'Lights Out' campaign

Stunning pillar of light over London marks WW1 centenary in 'Lights Out' campaign

A stunning pillar of light shot upwards from Victoria Tower Gardens in London at dusk last night (4 August) to

Giant marionettes walked Liverpool's streets last week

In pictures: Giants mark WW1 centenary in Liverpool

Around 1.5 million spectators turned out for Memories of August 1914, the UK's landmark commemorative event marking the beginning of

First World War: a challenging anniversary for brands to mark

The First World War is no battleground for brands

Twenty-five years of Magnum, 30 years of the Diet Coke hunk, 150 years of John Lewis