Topic page for Forecasts at Campaign UK

Campaign UK topic page, a collection of Forecasts articles and analysis

Articles: 130 Results
Mobile will turn internet into world's biggest advertising medium by 2017, says report

Mobile will turn internet into world's biggest advertising medium by 2017, says report

A surge in ad spending on mobile and tablet will mean internet advertising will overtake TV as the biggest medium

Following the money for 30 years

Following the money for 30 years

Adam Smith has long been the foremost analyst for UK and global adspend trends. We asked the brain behind much

ZenithOptimedia downgrades global adspend amid tougher headwinds

ZenithOptimedia downgrades global adspend amid tougher headwinds

ZenithOptimedia has downgraded its global ad expenditure by 0.5 percentage points due to "severe economic problems" in Russia, Ukraine and

UK consumer confidence improving, but still below global average

UK consumer confidence improving, but still below global average

According to data from Nielsen, the rate at which consumer confidence is improving in the UK outpaced other global markets

AA downgrades UK adspend growth forecast

AA downgrades UK adspend growth forecast

The Advertising Association's forecast for adspend growth in the UK this year has been revised down to 5.7 per cent,

ZenithOptimedia forecasts 8% adspend growth in 2015

ZenithOptimedia forecasts 8% adspend growth in 2015

ZenithOptimedia has forecast the UK's measured advertising expenditure increased 8 per cent in 2014, and is set to grow a

ZenithOptimedia downgrades global ad forecast

ZenithOptimedia downgrades global ad forecast

ZenithOptimedia has downgraded its global ad forecast by 0.4 per cent, citing decline in advertiser confidence related to the conflict

Food prices dip for first time in eight years amid price war

Food prices dip for first time in eight years amid price war

Retailers have reported a modest fall in the cost of food in the year to November, the first time prices

Adspend set to rise 6.3 per cent in 2014, forecasts Group M

Adspend set to rise 6.3 per cent in 2014, forecasts Group M

Advertising expenditure in measured media is expected to rise 6.3 per cent in 2014 after a better than expected recovery,

Consumer spending up this Christmas but shoppers will 'cherry-pick' deals, IGD warns

Consumer spending up this Christmas but shoppers will 'cherry-pick' deals, IGD warns

Consumers will spend 1.2% more this Christmas on food and drink than they did last year, but they are still