Topic page for George at Campaign UK

Campaign UK topic page, a collection of George articles and analysis

Articles: 10 Results

Asda teams with Umbro for exclusive George range of sports and leisurewear

George at Asda has launched a three year partnership with Umbro, which will see the retailer offer an exclusively designed

Andy Bond: the former Asda and George boss backs Project 50

Ex-Asda boss Andy Bond to launch Project 50 budget fashion store

Andy Bond, the former Asda chief executive officer, is one of the names behind a £20m-backed retail venture set to

Asda: launches George Plus, an online-only range up to size 32

Asda launches George Plus to tap into plus-size clothing market

Asda hopes to get a foothold in the "under-represented" plus-size market with the launch of an online only women's clothing

George: brand aims to develop a piece of consumer tech

Asda fashion label George hopes to 'unlock' tech potential with first hackathon

Asda has hooked up with Wired magazine publisher Condé Nast to conduct its first hackathon, with the aim of conceiving

Asda: unveils this summer's weather-dependent digital ad campaign

Asda launches weather-dependent campaign for summer clothing push

Asda is running a digital campaign for its George clothing range that will "respond immediately" to changes in the British

George: Asda develops franchise partnerships to expand clothing brand overseas

Asda targets overseas expansion for George brand

Asda is following in the footsteps of Tesco by seeking to pursue an aggressive overseas expansion of its own-brand clothing

George: Asda fashion brand

Asda plots online boost for George clothing brand

Adsa is planning to boost engagement with its George clothing brand online following the recent revamp of its ecommerce site.

Asda: readies George jeans launch

Asda plots 'Great Bum Jeans' launch

Asda aims to boost its image as a fashion retailer for "real women" next month with the launch of "bottom-shaping"

M&S: senior management shake-up

Jude Bridge to leave M&S in management shake-up

LONDON - Jude Bridge, marketing communications director at Marks & Spencer, is to leave the company as part of a

Brand Barometer - £10 uniform comes at a cost to Asda

Retailer's value rating improves, but reputation suffers following recent out-of-store developments.