Topic page for Goodwood at Campaign UK

Campaign UK topic page, a collection of Goodwood articles and analysis

Articles: 13 Results
Honda to create Challenge Lab for Goodwood Festival of Speed

Honda to create Challenge Lab for Goodwood Festival of Speed

Automotive brand Honda is creating a Challenge Lab experience at Goodwood Festival of Speed, which runs from 29 June -2

Brand slam: BMW versus Hyundai

Brand slam: BMW versus Hyundai

In this month's Brand Slam we pitch the experiential marketing strategies of automotive giants BMW and Hyundai against each other.

Brand Slam: American Express vs Mastercard

Brand Slam: American Express vs Mastercard

In this month's Brand Slam we pitch the experiential marketing strategies of financial brands American Express and Mastercard against each

Jaguar devises virtual reality Wimbledon experience

Jaguar devises virtual reality Wimbledon experience

Jaguar has launched an experiential zone using virtual reality at London Waterloo, with the aim of bringing its sponsorship of

Audi UK delivers VR driving experience at Goodwood Festival

Audi UK delivers VR driving experience at Goodwood Festival

Audi UK has partnered with video production company Vertical Productions to devise a VR driving session with interactive elements.

Mastercard to create 'Priceless' experiences at Goodwood Festival of Speed

Mastercard to create 'Priceless' experiences at Goodwood Festival of Speed

Mastercard aims to tap into its cardholders' passion for motoring, having signed a four-year sponsorship agreement with Goodwood.

My Event World - Jonathan Owen

My Event World - Jonathan Owen

Jonathan Owen is the chief executive and founder of brand experience agency Energy, and in April he launched new agency

Top five experiential stories of the week

Top five experiential stories of the week

Tiffany & Co.'s immersive installation, Stella Artois' flight experience and Benefit's Twitter-powered machines are among the top brand experience stories

Samsung and British Fashion Council among speakers at Sustainable Events Summit 2015

Samsung and British Fashion Council among speakers at Sustainable Events Summit 2015

Representatives from Samsung and the British Fashion Council (BFC) will deliver sessions at this year's Sustainable Events Summit, which is

In pictures: Launch of Ultimate Driving at Goodwood powered by BMW

In pictures: Launch of Ultimate Driving at Goodwood powered by BMW

Goodwood hosted a press launch for its Ultimate Driving At Goodwood powered by BMW experience this week (29 October).