Topic page for Greater China at Campaign UK
Campaign UK topic page, a collection of Greater China articles and analysis
Interior designer Laurence Llewelyn-Bowen offers key observations about launching in challenging markets, as well as some more general lessons learned
We Are Social, the global social media agency, is opening a Shanghai office, which will be led by Pete Lin,
Ogilvy & Mather Hong Kong is using crime-fighting science as part of a campaign that puts a face to litter
BBC Worldwide has signed an agreement with the Chinese media company Shanghai Media Group that will extend its existing remit.
Haymarket Media Group has reported pre-tax profits of £11.1 million in the year to 30 June 2014, up from a
Asos chairman Brian McBride has admitted that the company took on "too much too soon" with its launch in China.
Carlsberg, the Danish brewer, has appointed the Paris-based agency CLM BBDO to handle its global advertising for the Tuborg brand.
The luxury leather brand has partnered with social media outfit Hot Pot Digital, its lead digital agency in China, to
All online brands will soon want to be a bit Guanxi, writes Bonnie Richardson, Senior Analyst, Future Foundation
Oreo aims to bring Chinese parents who are worried about the lack of direct communication with their children, into closer
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