Topic page for Greater China at Campaign UK

Campaign UK topic page, a collection of Greater China articles and analysis

Articles: 50 Results
Laurence Llewelyn-Bowen on cracking China: five marketing lessons from the designer

Laurence Llewelyn-Bowen on cracking China: five marketing lessons from the designer

Interior designer Laurence Llewelyn-Bowen offers key observations about launching in challenging markets, as well as some more general lessons learned

We Are Social expands to Shanghai

We Are Social expands to Shanghai

We Are Social, the global social media agency, is opening a Shanghai office, which will be led by Pete Lin,

DNA testing shames litter louts in Hong Kong campaign

DNA testing shames litter louts in Hong Kong campaign

Ogilvy & Mather Hong Kong is using crime-fighting science as part of a campaign that puts a face to litter

BBC to extend CBeebies brand in China

BBC to extend CBeebies brand in China

BBC Worldwide has signed an agreement with the Chinese media company Shanghai Media Group that will extend its existing remit.

Haymarket reports £11m pre-tax profits

Haymarket reports £11m pre-tax profits

Haymarket Media Group has reported pre-tax profits of £11.1 million in the year to 30 June 2014, up from a

Asos chairman admits 'over-investment' in China after sluggish year

Asos chairman admits 'over-investment' in China after sluggish year

Asos chairman Brian McBride has admitted that the company took on "too much too soon" with its launch in China.

CLM BBDO wins Tuborg global ad account

CLM BBDO wins Tuborg global ad account

Carlsberg, the Danish brewer, has appointed the Paris-based agency CLM BBDO to handle its global advertising for the Tuborg brand.

Mulberry ties with WeChat to get closer to Chinese consumers

Mulberry ties with WeChat to get closer to Chinese consumers

The luxury leather brand has partnered with social media outfit Hot Pot Digital, its lead digital agency in China, to

Guanxi Dreams: what you can learn from China's TaoBao

Guanxi Dreams: what you can learn from China's TaoBao

All online brands will soon want to be a bit Guanxi, writes Bonnie Richardson, Senior Analyst, Future Foundation

Oreo connects Chinese families through custom-built 'Emoji' app on Wechat

Oreo connects Chinese families through custom-built 'Emoji' app on Wechat

Oreo aims to bring Chinese parents who are worried about the lack of direct communication with their children, into closer