Topic page for Guardian at Campaign UK

Campaign UK topic page, a collection of Guardian articles and analysis

Articles: 109 Results
Our future as agents of change

Our future as agents of change

For hundreds of years, news brands have, well, reported the news. Now, in a digital democracy, they can - must

Agencies need to make more use of audience insight, says Mark Creighton

Agencies need to make more use of audience insight, says Mark Creighton

The creative and communications process of a campaign needs to be informed by the audience, according to Mark Creighton, the

Diageo partners with Guardian Labs to trial real-time branded content

Diageo partners with Guardian Labs to trial real-time branded content

Diageo and Guardian Labs are testing a new approach to branded content for Baileys that uses data to inform content

Guardian and Observer offer 'feast of inspiration' in new spot

Guardian and Observer offer 'feast of inspiration' in new spot

The Guardian and Observer have rolled out part two of its 'Own the Weekend' campaign with the launch of a

Newspaper ABCs: Print circulations for July 2014

Newspaper ABCs: Print circulations for July 2014

All national newspapers have lost circulation in the last year, but the most resilient has been News UK's paywalled The

Newspaper ABCs: Print circulations for June 2014

Newspaper ABCs: Print circulations for June 2014

The latest circulation figures from the Audit Bureau of Circulations for June 2014.

GNM boss David Pemsel: 'The Guardian has got its mojo back'

GNM boss David Pemsel: 'The Guardian has got its mojo back'

Guardian News & Media deputy chief executive David Pemsel says that the newspaper group has got its "mojo" back, while

Newspaper ABCs: Print circulations for May 2014

Newspaper ABCs: Print circulations for May 2014

The latest circulation figures from the Audit Bureau of Circulations for May 2014.

Is the UK still a global leader in the creative industries?

Is the UK still a global leader in the creative industries?

An increasingly global outlook, backed by an influx of international talent, is helping the UK's creative industries to stay ahead

Newspaper ABCs: Print circulations for April 2014

Newspaper ABCs: Print circulations for April 2014

The latest circulation figures from the Audit Bureau of Circulations for April 2014.