Topic page for HM at Campaign UK

Campaign UK topic page, a collection of HM articles and analysis

Articles: 45 Results
David bends it like Beckham in pool-shark H&M campaign

David bends it like Beckham in pool-shark H&M campaign

David Beckham plays a pool hustler in a short film promoting H&M's Modern Essentials spring 2015 collection.

H&M and Welcome Break named and shamed by Gov over minimum wage failure

H&M and Welcome Break named and shamed by Gov over minimum wage failure

Retailer H&M and motorway services Welcome Break have been named and shamed by the Government for failing to pay workers

Brandalism is back with 365 ad takeovers in just two days

Brandalism is back with 365 ad takeovers in just two days

Brandalism has enlisted 40 artists to create what it claims is the biggest unauthorised takeover of outdoor advertising, targeting 10

Super Bowl 2014: Budweiser wins battle for social media buzz while Coke's ad stalls

Super Bowl 2014: Budweiser wins battle for social media buzz while Coke's ad stalls

Budweiser was the clear winner on social media of this year's Super Bowl as it dominated both Twitter and YouTube,

Hottest virals Super Bowl special: H&M has Becks in his pants, plus Toyota and VW

Hottest virals Super Bowl special: H&M has Becks in his pants, plus Toyota and VW

The latest viral ads by H&M, Toyota and Volkswagen

Is $4m for a 30-second Super Bowl spot really worth it? In short - yes

Is $4m for a 30-second Super Bowl spot really worth it? In short - yes

Jane Power, account manager at the7stars, argues that the potential for social sharing and incremental reach is near infinite if

H&M plots David Beckham 't-commerce' Super Bowl ad

H&M plots David Beckham 't-commerce' Super Bowl ad

H&M is planning to broadcast a Super Bowl TV ad starring David Beckham that will allow viewers to buy items

Champions of design: H&M

Champions of design: H&M

A confidence fuelled by its ruthlessly efficient supply chain has driven this fast-fashion chain's growth.

David Beckham strips for H&M Bodywear range

David Beckham strips for H&M Bodywear range

David Beckham has stripped to his underwear for H&M once again, this time to promote the brand's autumn winter 2013

Revealed: the lowdown on the UK's biggest-spending fashion consumers

Revealed: the lowdown on the UK's biggest-spending fashion consumers

The shopping habits of consumers who regularly spend more than £100 a month on clothes and accessories have been uncovered