Topic page for IAB at Campaign UK

Campaign UK topic page, a collection of IAB articles and analysis

Articles: 22 Results
Advertisers lack mobile programmatic advertising understanding, says IAB research

Advertisers lack mobile programmatic advertising understanding, says IAB research

Advertisers have a lack of understanding of programmatic advertising on mobile, according to research by the Internet Advertising Bureau UK.

Why curiosity doesn't always kill the cat

Why curiosity doesn't always kill the cat

We need to question the status quo in order to discover a new way of doing things, says Amit Kotecha,

It's time to take action on advertising's biggest digital ad woes

It's time to take action on advertising's biggest digital ad woes

The IAB has released a set of statements around five issues it deems crucial to ensure a successful future for

How best practice can help brands protect themselves from ad fraud

How best practice can help brands protect themselves from ad fraud

A cross-industry body has published a report promoting a set of best-practice guidelines to help marketers minimise their exposure to

IAB publishes first native ad guidelines

IAB publishes first native ad guidelines

The Internet Advertising Bureau has published its first guidelines for native advertising, stating they need clear branding to show they

IAB publishes first native ad guidelines

IAB publishes first native ad guidelines

The Internet Advertising Bureau has published its first guidelines for native advertising, stating they need clear branding to show they

Richard Eyre: The only way is ethics?

Richard Eyre: The only way is ethics?

Richard Eyre, the chairman of the Internet Advertising Bureau, has called for a "new deal" for advertising based around ethics

IAB chief on the new rules of digital disruption

IAB chief on the new rules of digital disruption

Brands must place trust, integrity and purpose at the heart of their business in order to thrive in the digital

Seven morning takeouts from IAB Engage 2014

Seven morning takeouts from IAB Engage 2014

Missed this morning's sessions at #IABEngage or just want a recap? Nicola Kemp rounds-up the key themes from the conference

Mobile video adspend triples in first half of 2014

Mobile video adspend triples in first half of 2014

Digital advertising spend is up 16.6 per cent to £3.5 billion for the first half of 2014, with mobile video