Topic page for IPA at Campaign UK

Campaign UK topic page, a collection of IPA articles and analysis

Articles: 149 Results
Six leading ad women on the barriers to female success

Six leading ad women on the barriers to female success

Natasha Stark, a Women of Tomorrow Awards judge and associate director, client services at DNA Recruit, asked six leading women

Advertising aligned with news media '85% more likely to attract new customers'

Advertising aligned with news media '85% more likely to attract new customers'

Advertising messages that are aligned to newsbrands are over a third (36%) more likely to deliver a "very large" profit

Sainsbury's marketing head praises adland's diverse skill sets

Sainsbury's marketing head praises adland's diverse skill sets

Sainsbury's head of marketing strategy Sarah Ellis has praised agencies' ability to create diverse teams .

Women of tomorrow: The winners 2016

Women of tomorrow: The winners 2016

This year's inspirational women explain their career paths and their approach to the job, and consider the biggest issues facing

Search Superstars: Nothing is impossible

Search Superstars: Nothing is impossible

Search managers who embrace the potential of technology are spearheading the sector's growth

You call it advertising, I call it content

You call it advertising, I call it content

Why has the term "content" roused such fury among some in our industry?

How we developed the Samsung campaign: Simon Vicars, Copywriter, Colenso BBDO

How we developed the Samsung campaign: Simon Vicars, Copywriter, Colenso BBDO

Search Superstars: Getting creative with search

Search Superstars: Getting creative with search

An Oxford University graduate is combining creativity with her maths background to develop tools that can transform search marketing

Results for Toyota's 'Try My Hybrid' Facebook app

Results for Toyota's 'Try My Hybrid' Facebook app

Toyota Norway homed in on the loyalty of its existing drivers for a customer-acquisition campaign, with surprising results...

How marketers work with agencies has changed, so our contracts must reflect this

How marketers work with agencies has changed, so our contracts must reflect this

There were definitely no midriffs on show at a recent London seminar but it was as useful as the Cannes