Topic page for IPA at Campaign UK

Campaign UK topic page, a collection of IPA articles and analysis

Articles: 323 Results

Six leading ad women on the barriers to female success

Natasha Stark, a Women of Tomorrow Awards judge and associate director, client services at DNA Recruit, asked six leading women

Newspapers: increasingly effective at attracting new customers and driving profit says Newsworks

Advertising aligned with news media '85% more likely to attract new customers'

Advertising messages that are aligned to newsbrands are over a third (36%) more likely to deliver a "very large" profit

Bellwether: event marketing continues to top marketing growth

The Institute of Practitioners in Advertising's (IPA) Bellwether report released today (12 October) reveals that event marketing budgets rose by

The results highlight that live experiences play an important role in the marketing mix

Bellwether industry reaction: Brands are increasingly realising the role of live

Agencies Whynot, FreemanXP and Avantgarde discuss the findings of the quarter one 2016 Bellwether report, which was released yesterday (14

Event marketing budgets rose by 6.3% during the first quarter of the year

Bellwether: Event marketing posts 6.3% budget increase

The Institute of Practitioners in Advertising's (IPA) Bellwether report released today (14 April) reveals that event marketing budgets rose by

Sainsbury's Sarah Ellis (pic via @Dr_Black)

Sainsbury's marketing head praises adland's diverse skill sets

Sainsbury's head of marketing strategy Sarah Ellis has praised agencies' ability to create diverse teams .

Women of tomorrow: The winners 2016

This year's inspirational women explain their career paths and their approach to the job, and consider the biggest issues facing

The industry predicts event marketing spend will rise in 2016

Bellwether industry reaction: Sporting events and social to drive spend in 2016

Agencies XYZ, Itch and Amplify discuss the findings of the quarter four 2015 Bellwether report, and agree that events such

Event marketing budgets experienced an upward revision of +0.6% for Q4 2015

Bellwether: Slight +0.6% rise to event marketing budgets for Q4

The Institute of Practitioners in Advertising's (IPA) Bellwether report published today (14 January) reveals an +0.6% increase in event marketing

Hannah Kimuyu, director of paid media, Greenlight

Search Superstars: Nothing is impossible

Search managers who embrace the potential of technology are spearheading the sector's growth