Topic page for ISBA at Campaign UK

Campaign UK topic page, a collection of ISBA articles and analysis

Articles: 45 Results
Fight ad-blocking by raising our creative game, says Post Office CMO

Fight ad-blocking by raising our creative game, says Post Office CMO

Post Office CMO Pete Markey has told the ISBA conference that while ad-blocking is not an immediate worry for him,

How marketers work with agencies has changed, so our contracts must reflect this

How marketers work with agencies has changed, so our contracts must reflect this

There were definitely no midriffs on show at a recent London seminar but it was as useful as the Cannes

How best practice can help brands protect themselves from ad fraud

How best practice can help brands protect themselves from ad fraud

A cross-industry body has published a report promoting a set of best-practice guidelines to help marketers minimise their exposure to

Ian Priest encourages long-term relationships

Ian Priest encourages long-term relationships

Ian Priest, the president of the IPA, stressed the importance of long-term relationships between agencies and their clients at the

The ad industry is facing its Kodak moment, says David Jones

The ad industry is facing its Kodak moment, says David Jones

The ad industry needs to "future proof" itself by looking ten years ahead, David Jones, the ex-chief executive of Havas

Conor McNicholas: Kick the shins of the way things have always been done

Conor McNicholas: Kick the shins of the way things have always been done

Businesses need to "get radical" and change the structure of their business if they are to succeed in the new

Google MD claims YouTube best platform for 'sight, sound and motion ever conceived'

Google MD claims YouTube best platform for 'sight, sound and motion ever conceived'

YouTube has helped drive a "decade of democratisation" according to Google UK managing director Eileen Naughton and for brands is

ASA calls for clearer guidelines between vloggers and brands

ASA calls for clearer guidelines between vloggers and brands

The Advertising Standards Authority wants to create clearer guidelines for vloggers and brands, according to Guy Parker, its chief executive,

ASA calls for clearer guidelines between vloggers and brands

ASA calls for clearer guidelines between vloggers and brands

The Advertising Standards Authority wants to create clearer guidelines for vloggers and brands, according to Guy Parker, its chief executive,

Britvic chief Simon Litherland warns consumer trust in advertising is 'at all time low'

Britvic chief Simon Litherland warns consumer trust in advertising is 'at all time low'

Britvic chief executive and new ISBA president Simon Litherland has said that a lack of consumer trust in advertising is