Topic page for Insurance at Campaign UK

Campaign UK topic page, a collection of Insurance articles and analysis

Articles: 311 Results
Four transformational things marketers need to do to reboot banking

Four transformational things marketers need to do to reboot banking

A huge loss of trust, a perceived lack of transparency and a mega hangover from the financial crash and bank

'Depend on the dog' urges Churchill in talking dog spot

'Depend on the dog' urges Churchill in talking dog spot

Churchill insurance is rolling out a new TV campaign today featuring "Churchie" the dog as the saviour of insurance woes,

Confused.com marketing chief Joby Russell moves to Purplebricks.com as CMO

Confused.com marketing chief Joby Russell moves to Purplebricks.com as CMO

Joby Russell, the marketing director at Confused.com, has moved to startup online estate agent Purplebricks.com as chief marketing officer, after

Goodstuff captures Hiscox media account

Goodstuff captures Hiscox media account

Hiscox, the insurance company, has appointed Goodstuff Communications to work on its £8 million media planning and buying account.

FCA accuses online insurers of lacking pricing transparency

FCA accuses online insurers of lacking pricing transparency

Insurance firms, brokers and price comparison sites are not being transparent in communicating the price of paying premiums in instalments

Campaign readers vote in favour of Gio Compario return

Campaign readers vote in favour of Gio Compario return

Campaign's readers have spoken. A narrow majority of people would like Gocompare.com to revive Gio Compario, the brand's opera-singing mascot.

Aviva appoints Adam & Eve/DDB to global ad account

Aviva appoints Adam & Eve/DDB to global ad account

Aviva has appointed Adam & Eve/DDB to its global advertising account after a final shoot-out involving CHI & Partners.

Should GoCompare.com revive Gio Compario?

Should GoCompare.com revive Gio Compario?

In the pantheon of annoying ads, GoCompare.com's Gio Compario stands tall with WeBuyAnyCar.com's hard house jingle and those Halifax spots

Fold7 splits with Gocompare.com amid talk of Gio Compario's return

Fold7 splits with Gocompare.com amid talk of Gio Compario's return

Fold7 is splitting with Gocompare.com as the insurance-comparison site mulls bringing back its opera-singing mascot, Gio Compario.

Direct Line Winston Wolf ad escapes ad ban

Direct Line Winston Wolf ad escapes ad ban

Direct Line's high profile re-launch campaign starring Harvey Keitel has avoided censure from the Advertising Standards Authority, despite complaints it