Topic page for Insurance at Campaign UK
Campaign UK topic page, a collection of Insurance articles and analysis
A huge loss of trust, a perceived lack of transparency and a mega hangover from the financial crash and bank
Churchill insurance is rolling out a new TV campaign today featuring "Churchie" the dog as the saviour of insurance woes,
Joby Russell, the marketing director at Confused.com, has moved to startup online estate agent Purplebricks.com as chief marketing officer, after
Hiscox, the insurance company, has appointed Goodstuff Communications to work on its £8 million media planning and buying account.
Insurance firms, brokers and price comparison sites are not being transparent in communicating the price of paying premiums in instalments
Campaign's readers have spoken. A narrow majority of people would like Gocompare.com to revive Gio Compario, the brand's opera-singing mascot.
Aviva has appointed Adam & Eve/DDB to its global advertising account after a final shoot-out involving CHI & Partners.
In the pantheon of annoying ads, GoCompare.com's Gio Compario stands tall with WeBuyAnyCar.com's hard house jingle and those Halifax spots
Fold7 is splitting with Gocompare.com as the insurance-comparison site mulls bringing back its opera-singing mascot, Gio Compario.
Direct Line's high profile re-launch campaign starring Harvey Keitel has avoided censure from the Advertising Standards Authority, despite complaints it
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