Topic page for Integrated c&aign at Campaign UK

Campaign UK topic page, a collection of Integrated c&aign articles and analysis

Articles: 179 Results
YouTube takes over KitKat wrappers

YouTube takes over KitKat wrappers

KitKat, the Nestlé confectionery brand, is encouraging consumers to take a YouTube break in its biggest ever redesign.

Is this the best poster in the world? Billboard dispenses free Carlsberg

Is this the best poster in the world? Billboard dispenses free Carlsberg

Carlsberg, the Danish brewer, has launched a billboard with a beer font allowing consumers to help themselves to a half-pint.

HTC launches global campaign

HTC launches global campaign

HTC has launched a global campaign to promote the new One M9 smartphone.

Wickes launches first campaign from Iris

Wickes launches first campaign from Iris

Wickes, the hardware retailer, has launched a campaign helping the inexperienced DIYer "do it right", its first work since appointing

Nicole Kidman signing will accelerate Etihad's global appeal, says marketing chief

Nicole Kidman signing will accelerate Etihad's global appeal, says marketing chief

Etihad VP marketing Andrew Ward puts the business case behind the airline's biggest ever marketing campaign and reveals why signing

Etihad Airways signs Nicole Kidman in global marketing campaign

Etihad Airways signs Nicole Kidman in global marketing campaign

Etihad Airways, national airline of Abu Dhabi, has unveiled Nicole Kidman as brand ambassador as it seeks to drive global

Saatchis most decorated at MAA Best Awards

Saatchis most decorated at MAA Best Awards

Saatchi & Saatchi London Group picked up four awards at last night's Marketing Agencies Association Best Awards, twice as many

The Sunday Times promotes film season ahead of the Oscars

The Sunday Times promotes film season ahead of the Oscars

The Sunday Times is promoting its inaugural film and screen season with a series of minimalist posters giving readers an

Royal Ascot draws on tapestry in latest campaign

Royal Ascot draws on tapestry in latest campaign

Royal Ascot, the annual sporting event, has commissioned handcrafted embroidery as part of a campaign to celebrate the event's history.

McVitie's offers cuddly toys as part of 'Sweeet' campaign

McVitie's offers cuddly toys as part of 'Sweeet' campaign

McVitie's, the brand owned by United Biscuits, is offering customers the chance to win a cuddly toy as part of